Romain Persuy

Romain Persuy

Intervenant at MBADMB - MBA spécialisé Digital Marketing & Business
Lille Area, France

About me

Digital marketer sans frontière, j'ai un profil qui conjugue une expérience européenne et nord-américaine que je peux mettre au service des plus grandes marques du monde comme des start-ups les plus innovantes.


Visiting Professor
January 2016 - Present (3 years)
Digital video marketing visiting professor with the Digital Marketing and Business MBA (MBADMB) Full-Time in Paris and Lille and Part-Time in Paris :

- knowledge of the market
- video content optimization, mainly on YouTube
- video content strategy, KPIs and reporting
- case studies
Content Marketing & Social Media Strategist - YouTube Channel Director
Auto Entrepreneur
November 2015 - Present (3 years 2 months)
- Video content and social media strategist - Providing guidance and expertise for some of the world biggest brands
- YouTube channel management and leadership for Pampers North America, COVERGIRL, Pantene North America, Gillette France, Turkey, Japan and Korea, Pampers Belgium and MaxFactor UK, Finland, Sweden, Norway and Denmark. Ascertain the channel strategy through content optimization (titles, descriptions, tags, thumbnails, ...) and help reporting the results with comprehensive analysis.
- Manage a team distributed between Asia, North America and Europe.
- Collaborate on the strategy of Howdini's YouTube channel and media brand.
- Executive content production for Howdini
Youtube Channel Developer - Social Media - Content Marketing
September 2014 - November 2015 (1 year 2 months)
- Pampers France & North America, Covergirl North America, Duck Tape, Pantene UK and Howdini Channel Management. It consists of managing the Youtube users who interact with us but also manage the channel in numerous other aspects (tags, content optimization, planning, reporting and strategy)
- Collaborate on strategy and manage social media outreach for and special initiatives for Touchstorm.
- Available for your ad hoc needs
Intern, Content Marketing & Social Manager
September 2012 - July 2014 (1 year 10 months)
- Manage video content and supporting media for
- Write copy for Howdini video assets, including video titles, descriptions and metadata
- Collaborate on strategy and manage social media outreach for and special initiatives for Touchstorm. Launched Google+ community for Howdini.
- Update website archive of 1000+ videos by refreshing tags, images, descriptions
- Edit videos to fit Howdini guidelines, maintaining brand standards and style
- Write scripts for Howdini original video productions. Act as assistant director and create rough-cut edits.


Communication Arts - Communication - Advertising

2012 - 2013 (1 year)

Licence Communication

2009 - 2012 (3 years)
Activities and Societies: Wadup - President of the Student Association - President of the student association for the 2011-2012 academic year - French-American double degree with the BFA of NYIT

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