Theo Mercado
Editor at Droga5
New York, United States
TitleThe Chase
Agency
Campaign The Chase
Advertiser Macy's, Inc.
Brand Macy's
PostedNovember 2018
Business Sector Apparel, Fashion & Footwear
Story For Macy’s spring fashion campaign, we told the action-packed story of 6 different women who are startled when they are faced with another version of themselves. Our orchestral score of Blondie’s hit song “One Way or Another” helps drive the story as we follow each of these women chasing their alternate selves. In doing this, we turned Debbie Harry’s lyrics into a powerful feminist statement sung by each woman as they chase the best version of themselves.This Macy’s campaign encourages women to do more than just dress to look their best. It encourages them to dress to feel inspired. To feel empowered. To find their most remarkable self.Macy’s. Find the Remarkable You.
Media Type Web Film
Mix Company
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Executive Producer
Music Director
Group Communication Planning Director
Planning Director
Communications Planner
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Production Company
Director
Executive Producer
Executive Producer
Art Director
Line Producer
Production Designer
Editing Company
Editor
Assistant Editor
Executive Producer
Music Prod Company Sound Tree
Sound Designer
Mixer
Music Arranger
Music Arranger
Music Arranger
Music Producer
VFX Company
VFX Supervisor
VFX Producer
Rotoscoping Trace VFX
Executive Post Producer
2D Artist
2D Artist
Final Grade

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