|Agency||BBDO New York|
|Business Sector||Apparel, Fashion & Footwear|
|Story||For Macy’s spring fashion campaign, we told the action-packed story of 6 different women who are startled when they are faced with another version of themselves. Our orchestral score of Blondie’s hit song “One Way or Another” helps drive the story as we follow each of these women chasing their alternate selves. In doing this, we turned Debbie Harry’s lyrics into a powerful feminist statement sung by each woman as they chase the best version of themselves.This Macy’s campaign encourages women to do more than just dress to look their best. It encourages them to dress to feel inspired. To feel empowered. To find their most remarkable self.Macy’s. Find the Remarkable You.|
|Media Type||Web Film|
|Mix Company||Sonic Union|
|Worldwide Chief Creative Officer||David Lubars|
|Chief Creative Officer||Greg Hahn|
|Executive Creative Director||Danilo Boer|
|Executive Creative Director||Marcos Kotlhar|
|Associate Creative Director||Joao Unzer|
|Associate Creative Director||Roberto Danino|
|Associate Creative Director||Kathryn Kvas|
|Art Director||Cesar Finamori|
|Executive Producer||Dan Blaney|
|Music Director||Rani Vaz|
|Group Communication Planning Director||Yin Chung|
|Planning Director||Liz Simons|
|Communications Planner||Julie Naidu|
|Agency Account Team||Corey Cirillo|
|Agency Account Team||Justin Perrelli|
|Agency Account Team||Clare Driggs|
|Agency Account Team||Maddy Bell|
|Production Company||Morton Jankel Zander (MJZ)|
|Executive Producer||Emma Wilcockson|
|Executive Producer||Greig Fraser|
|Art Director||Adam Somner|
|Line Producer||Laurie Boccaccio|
|Production Designer||Jahmin Assa|
|Editing Company||WORK Editorial NY|
|Assistant Editor||Theo Mercado|
|Executive Producer||Erica Thompson|
|Music Prod Company||Sound Tree|
|Sound Designer||Brian Emrich|
|Mixer||Steve Rosen (Sonic Union)|
|Music Arranger||Luis Almau|
|Music Arranger||Peter Raeburn|
|Music Arranger||Luke Fabia|
|Music Producer||Jay James|
|VFX Company||Blacksmith NY|
|VFX Supervisor||Daniel Morris|
|VFX Producer||Alexa Mauro|
|Executive Post Producer||Charlotte Arnold|
|2D Artist||Chris Memoli|
|2D Artist||Youngjae Lee|
|Final Grade||Tom Poole|
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