|Agency||Goodby Silverstein & Partners|
|Campaign||Make everyday legendary|
|Date of First Broadcast/Publication|
|Tagline||Make everyday legendary|
|Story||BMW Legend introduces the "Legend of Ol’ McLanden", a poem read by actor Chris Pine. As the story unfolds, McLanden – the unseen driver – braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions, introducing characters such as Roy the Destroyer, Genius and his fiendish lawyer, and Poseidon.|
|Post Production||MPC LA|
|Advertising Manager||Wolfgang Gross|
|Advertising Manager||Trudy Hardy|
|Advertising Manager||Lisa Judge|
|Art Director||Stefan Copiz|
|Creative Director||Roger Baran|
|Account Director||Theo Abel|
|Account Manager||Olivia Mullen|
|Director or Broadcast Traffic||Ruchele Eisenman|
|Account Director||Alissa Sheely|
|Project Manager||Kaitlyn Landers|
|Business Affairs Manager||Chrissy Shearer|
|Strategy Director||Dong Kim|
|Account Manager||Rebecca Bell|
|Executive Producer||Benton Roman|
|Director of Photography (DOP)||Kasper Tuxen|
|Production Company Producer||Natalie Hill|
|Production Designer||Nigel Phelps|
|Executive Producer||Eriks Krumins|
|Editing Company||Work Editorial Inc|
|Assistant Editor||Theo Mercado|
|Production Company Producer||Jamie Lynn Perritt|
|Production Company Producer||Brandee Probasco|
|Executive Producer||Marlo Baird Telecine|
|CG Artists||Bhargavan SP|
|CG Artists||Prashanth Paramasivam|
|CG Artists||Andreu Lucio|
|CG Artists||Arnau Gilabert|
|CG Artists||Jinguang Huang|
|CG Artists||Andy Sheng|
|CG Artists||Nema Safvati|
|VFX Coordinator||Justin Rogers-CdeBaca|
|Line Producer||Chris Preston-Barnes Music|
|LEAD COMPOSITING||Toya Drechsler|
|Special Effects / VFX||Christian Downes|
|Special Effects / VFX||CG Lighting|
|Production Company||Morton Jankel Zander (MJZ)|
|Chief Creative Officer||Margaret Johnson|
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