Martha Peacock

Martha Peacock

General Manager at McCann Health
Sydney, Australia


PROFILE:A senior leader with over a decade of experience in healthcare marketing and communications in both Australia and Canada, I pride myself on my ability to build teams and strong stakeholder relationships, my solid strategic thinking, and an entrepreneurial, business-minded approach.
Working with a fantastic team, I have overseen a variety of pre- and post-launch marketing initiatives (across Rx, OTC/consumer health, and devices) including strategic brand planning, advertising & promotion, KOL engagement initiatives, and market-shaping activities such as evidence-based guidelines, cross-disciplinary consensus meetings and advisory boards, and medical education programs.
Above all, I am driven by a fascination with human motivation and behaviour change, a focus on constant improvement, and a passion for bringing people together to spark beautiful new ideas. 


General Manager
McCann Health Australia
October 2015 - Present (2 years 2 months)
Client Services Director
McCann Health Australia
February 2015 - September 2015 (7 months)
Group Account Director
McCann Health Australia
February 2014 - January 2015 (11 months)
Account Director
October 2011 - November 2013 (2 years 1 month)
Senior Project Manager
September 2009 - October 2011 (2 years 1 month)

Project Manager
June 2006 - July 2009 (3 years 1 month)
Assistant/Features Editor
March 2004 - November 2005 (1 year 8 months)
Teaching Assistant
James Cook University
August 2004 - September 2005 (1 year 1 month)
Teaching Assistant (TA) / Tutor in both Effective Writing and Film Studies courses.
Teaching Assistant
Queen's University
September 2001 - April 2002 (7 months)


University of New South Wales, 2052

Queen's University, Canada

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