Katie Allen

Katie Allen

Regional Director at Wall Street Journal
Paris, France

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Regional Director
Dow Jones
January 2015 - Present (4 years)
Managing a Paris-based team of salespeople and support staff handling France, Switzerland, Spain, Portugal, Belgium and Luxembourg.
Regional Sales Manager
January 2007 - December 2014 (7 years 11 months)
- Managing $6.5m net revenue for key media owners across TV, print, digital, mobile/tablet and events with direct responsibility for reporting and revenue streams
- Sales across French market plus French and German speaking Switzerland, Belgium, Luxembourg and Egypt
- Building enduring relationships with a wide range of key clients through Luxury, Financial, Travel and Corporate sectors and their corresponding media agency teams.
- Leading and participating in launch projects and PR events
- Overseeing entire sales process including administrative staff tasks
- Developing custom solutions, content ideas and integrated campaigns
- 18% growth in net revenues YOY (2013-2014 YTD)
Media Sales Executive
April 2005 - December 2006 (1 year 8 months)
- Junior sales role managing varied portfolio of global in-flight magazines, national newspapers and accompanying websites.
- Liaising with publishers, media agencies & clients, handling requests for proposals and negotiating rates & discounts
Administration and Production Manager
August 2004 - March 2005 (7 months)
- Coordination of advertising materials, dealing with technical production enquiries; processing orders
- Travel arrangements; diary management; organisation of ad hoc events
- Invoicing clients & subsequent credit control; petty cash, office supplies


Bachelor of Arts (B.A.) - Modern and Medieval Languages (French & German) Grade 2:1

2000 - 2004 (4 years)

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