AA Insurance - "Home Insurance"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

7700

Brand: AA Insurance
Country: New Zealand

Advertiser: AA Insurance Limited

Title	Home Insurance
Agency	DDB Group Aotearoa
Campaign	Live a little freer
Advertiser	AA Insurance Limited
Brand	AA Insurance
Date of First Broadcast/Publication	2018 / 8
Business Sector	Insurance
Philosophy	AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio.
Media Type	Television & Cinema
Length	30 seconds
Head of Marketing Communications	Richard Park
Creative Director	Ben Pegler
Executive Creative Director	Shane Bradnick
Chief Creative Officer	Damon Stapleton
Executive Producer	Judy Thompson
Planner	Anna Gunnell
Media Services	Thinza Mon
Copywriter	Veronica Copesake
Art Director	Julia Ferrier
Business Director	Lucy Paykel
Business Director	Clare Van Tiel
Planning Director	Rupert Price
Lead Business Partner	Kate Lines
Sound Mix and Design	Craig Matuschka
Sound Mix and Design	Liquid Studios
TV Producer	Samantha Royal
Production Company	FINCH
Executive Producer	Karen Bryson
Director	The Bobbsey Twins From Homicide
Director of Photography (DOP)	Zoë White
Producer	Rebekah 'Bex' Kelly
Offline Editor	Tim Mauger
Colourist	Jean-Clément Soret
Online Editor	Stuart Bedford
Online Editor	Jonte Wendt
Music Licensing	Jonathan Mihaljevich, Franklin Rd.