Toby Pickford

Toby Pickford

Executive Creative Director at Ogivly Commonwealth Australia
Sydney, Australia

About me

Toby is a multiple award winning creative director with a passion for healthcare.
Although he feels old when he say's he's been in the game for well over 20 years he doesn't act it.Before joining Ogilvy CommonHealth in 2010 Toby worked with some of Sydney’s top healthcare agencies, leading the creative output across a range of pharmaceutical, animal and consumer health blue chips. Be it global or local campaigns, print or digital, Toby approaches every brief with the aim to help his team create great ideas that transform the way we think about health. He is always in pursuit of the ultimate idea that will drive and deliver a better world.
He has recently won 3 Lions at Cannes and picked up trophies at The Globals, Spikes and Clio healthcare shows. Toby has also judged at the Clios Healthcare awards and the NYF Globals Awards. 


Creative Director
Ogilvy CommonHealth Sydney
August 2010 - Present (7 years 11 months)
Tobe has had over ten years experience in leading and inspiring creative talent in healthcare communications and another ten working in the creative community developing brands for local and global clients. He has a real passion for brave ideas that change behaviours and create better health outcomes and has been awarded in the major local and international shows.

Tobe is a part of the Ogilvy CommHealth global creative council.

• Creative platform development
• Strategy development
• Campaign development
• Global idea implementation
• Adapting global creative for a local market

This includes:
Direct mail

Client service:
Tobe is a people person and really listens to clients. Works alongside accounts teams in brief development and strategy.
He invites clients into the creative process and has many years working and being a valuable member of client brand teams.
Tobe brings more than ideas to the table, he brings an energetic thought provoking approach that always puts a different perspective on the challenge.
Creative Director
December 1999 - July 2010 (10 years 7 months)


Inspirational Communication

2012 (1 year)

Digital marketing

2011 (1 year)

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