My day-to-day tasks included blending qualitative insights with proprietary Nielsen tools (such as BuzzMetrics, a social media monitoring tool similar to Radian6) and my own knowledge to provide consumer insights to my clients.
I am very passionate about providing actionable recommendations that can help clients not only benefit from a marketing perspective, but from all sectors of their business. I run projects end-to-end and most enjoy presenting the final report to my clients. I have worked with and developed relationships with a wide range of clients, both local and global, ranging from agencies to retailers and FMCG companies. I enjoyed helping these clients to garner a greater understanding of their consumer, and find whitespace opportunities for their brand and trends within their respective categories.