Karina Pike

Karina Pike

Digital Strategy Director at MAXMEDIALAB
Alexandria, Australia


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Digital/Social Director
July 2014 - Present (3 years 8 months)
Social Media Strategist (Coca-Cola Secondment)
Surry Hills, Australia
January 2013 - August 2014 (1 year 7 months)
On secondment to the Coca-Cola South Pacific Social Centre.
Senior Analyst (nm Incite)
February 2011 - January 2013 (1 year 11 months)
My day-to-day tasks included blending qualitative insights with proprietary Nielsen tools (such as BuzzMetrics, a social media monitoring tool similar to Radian6) and my own knowledge to provide consumer insights to my clients.

I am very passionate about providing actionable recommendations that can help clients not only benefit from a marketing perspective, but from all sectors of their business. I run projects end-to-end and most enjoy presenting the final report to my clients. I have worked with and developed relationships with a wide range of clients, both local and global, ranging from agencies to retailers and FMCG companies. I enjoyed helping these clients to garner a greater understanding of their consumer, and find whitespace opportunities for their brand and trends within their respective categories.
Social/Online Marketing Assistant
The University of Sydney - Marketing Discipline, Faculty of Economics and Business
August 2010 - February 2011 (6 months)
I was contracted to work 10 hours per week implementing social strategy for the Master of Marketing degree at Sydney University.

I was responsible for running a social media campaign (Facebook, Twitter and LinkedIn) with the objective of recruiting to the degree. I was also responsible for managing the community for incoming and current students.
Social Media Marketing Assistant
The University of Sydney - Management Education Office, Faculty of Economics and Business
August 2010 - January 2011 (5 months)
I was contracted to work 3 days a week helping to run the Master of Management's new marketing campaign ("One Giant Leap"​) from a social media perspective.

My responsibilities included running the online social media campaign (Facebook, Twitter, LinkedIn, YouTube and Flickr) and helping to organise the campaign's events.
Master of Management Club - The University of Sydney
September 2009 - August 2010 (11 months)
I was elected as Secretary to the Executive Board of the Master of Management/CEMS Club at the University of Sydney from September 2009 until my completion of my degree in August 2010. The Club was formed to organise networking events, liaise with the program's corporate partners and generally represent all Master of Management students. I felt that it was a great honour and used my position to promote several initiatives.
Consultancy Business Project
June 2009 - August 2010 (1 year 2 months)
As a part of the Master of Management program, I completed a consultancy business project for the final assessment of the degree. I worked in a multicultural team of four over eight weeks for Futurestep, a leading global provider of strategic talent acquisition solutions.

 Analysing Futurestep’s main competitors and their pricing models
 Applying a value-based pricing


Master of Management

2009 - 2010 (1 year)
Activities and Societies: Secretary of Master of Management Club Top of class

Bachelor of International French, Government

2006 - 2009 (3 years)
Activities and Societies: French Society

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