Jay Waters

Jay Waters

Instructor at University of Alabama
Tuscaloosa, United States

Summary

Award-winning communications planning expert, having won a Media Lion at the Cannes International Advertising Festival and "Best Media Plan of the Year" from Mediaweek magazine. In his 20+ years of advertising and media experience, Jay has worked in numerous categories, including consumer packaged goods, QSR, banking, sports marketing, public utility marketing, health insurance, tourism, anti-smoking campaigns, telecommunications and industrial marketing. Jay has experience in planning/purchasing a wide range of media types, including national/local television, national/local radio, consumer/business magazines, newspapers, out-of-home, experiential and cinema advertising.

Jay's experience also extends to the digital, planning campaigns in search, online video/audio and banner advertising. Jay has worked on brands such as Alabama Power, Gulf Power, Regions Bank, Little Debbie Snack Cakes, Drake's Snack Cakes, LouAna Oils, Blue Cross Blue Shield, CareSpot Urgent Care Centers, Asheville (NC) Tourism, Vanderbilt University Athletics, Sunbelt Granola, BellSouth, CharBroil, Express Oil Change, Alfa Insurance, American Cast Iron Pipe Company, GameTime Playground Equipment, Bayer Properties, BAMA Jelly, Champion International, Cook's Pest Control, Bayer Advanced Lawn and Garden, HealthSouth, Alabama Tourism, Papa John's, McAlister's Deli, U.S. Steel, Primestar, Comcast and Reed's Jewelers.

Positions

Instructor
Tuscaloosa, United States
2014 - Present (3 years 9 months)
Currently teaching undergraduate classes in media planning, agency management and strategy and insights.
President
noodleBHM
January 2014 - Present (3 years 9 months)
noodleBHM offers thinking for sale. noodleBHM is a strategic marketing and media consultancy, offering a range of services for companies, agencies and non-profits.
Board of Advisors
Luckie and Company
January 1992 - Present (25 years 9 months)
Currently assists the agency as a member of their Board of Advisors. Previously served in a variety of positions, most recently as Chief Strategy Officer overseeing the media and brand planning functions.

Education

MBA

University of Alabama at Birmingham
1990 - 1991 (1 year)

Business

The University of Alabama, Tuscaloosa
1979 - 1983 (4 years)
Activities and Societies: SGA Student Senate, Crimson White Editorial Board, Student Union Board of Governors

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