| Title | Into HBO |
| Agency | Droga5 |
| Campaign | Into HBO |
| Advertiser | Home Box Office, Inc. |
| Brand | HBO |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | TV/Radio Programs & Stations |
| Story | Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes. The Game of Thrones contest came first, rolling out Friday—and is, unfortunately for you GoT fans, already officially over. But you can still take the quiz, which works like this: It opens on the familiar static screen that HBO uses at the beginning of each show. Clues are written in the captions; you click on tags in the photos to answer the questions and move to the next screen. There are lots of dead ends, featuring amusing original videos from the show's stars, and you have to go back and try again. The first person to get all the way through the puzzle is the winner. |
| Media Type | Digital |
| Length | |
| Production Company | Pet Gorilla |
| Chief Creative Officer | David Droga |
| Chief Creative Officer | Ted Royer |
| Chief Creative Officer | Sally-Ann Dale |
| Creative Director | Erik Hogfeldt |
| Creative Team | Toby Treyer-Evans |
| Creative Team | Laurie Howell |
| Creative Team | Evan Barkoff |
| Creative Team | David Spradlin |
| Creative Team | Niklas Lindstrom |
| Creative Team | Alice Tam |
| Creative Team | Samantha Deevy |
| Creative Team | Tom Hyde |
| Creative Team | Kristoffer Aldorsson |
| Creative Team | Caitlin Chandler |
| Creative Team | Michelle Villarreal |
| Creative Team | Katia Billings |
| Public Relations Expert | Home Box Office, Inc. |