| Title | Macunaíma |
| Agency | Casa Rex |
| Campaign | Macunaíma |
| Advertiser | Ateliê Editorial |
| Brand | Ateliê Editorial |
| Date of First Broadcast/Publication | 2017 / 1 |
| Business Sector | Newspapers, Magazines, Books |
| Story | Graphic project for the novel Macunaíma, a literary mark of Brazilian modernism from 1928 — the journey of an anti-hero that is, at one point or another, of all founding Brazilian races, in a rhapsodic tale that draws from national folklore, modern reflections and a good dose of irony to create an unparalleled image of Brazil's national identity. |
| Philosophy | Macunaíma Graphic project for the novel Macunaíma, a literary mark of Brazilian modernism from 1928 — the journey of an anti-hero that is, at one point or another, of all founding Brazilian races, in a rhapsodic tale that draws from national folklore, modern reflections and a good dose of irony to create an unparalleled image of Brazil's national identity. The book presents an unique fold and unfold dynamic, in which 16 illustrations, silk screen prints with bold neon colours, are glued across its pages and folded inwards. Upon arriving at each illustration, the reader can either ignore them (leaving them folded), in a more 'well behaved' read — as the text itself is laid with the poise of any traditional literary work —, or they can 'play' with them, allowing for a myriad of possible constructions, and with a freneticism and flaming iconicity as seductive and ludic as the story itself. Even though the book has just been launched, its reception has been very intense, already in the pre-sales the demand was so high that, considering its limited print run of only 350 books, there would no longer be enough for distribution across bookstores, so they will now be sold exclusively online. Printing Specifications Cover and back cover: Carton Paper, manually glued; silk screen print, 2 colours; 27 x 27 cm. Illustrations: 16 illustrations printed in silk screen, 3 colours, on Opalina Diamond 180 g/m2 paper and manually glued. Inner Pages: 172 pages in format 27 x 27 cm, of which 160 pages printed in 1 x 1 black colour in Pollen Bold 90 g/m2 paper and 12 pages printed in 4 x 4 colours in Offset 120 g/m2 paper. Endpaper: Colorplus Moroccos 180 g/m2. |
| Media Type | Branded Book |
| Concept Designer | Gustavo Piqueira |
| Creative Team | Samia Jacintho |
| Creative Team | Alex Gyurkovicz |
| Creative Team | Marianne Meni |
| Print production | Caroline Vapsys |
| Print production | Deborah Salles |
| Print production | Laura Haffner |
| Print production | Marcela Souza |
| Print production | Michele Santos |
| Print production | Victor Sassaki |