| Title | Mountain Dew Green Label MCN |
| Agency | OMD USA |
| Campaign | Mountain Dew Green Label MCN |
| Advertiser | PepsiCo Inc. |
| Brand | Mountain Dew |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Soft Drinks, Tonics |
| Story | Mountain Dew has launched what it’s calling the first-ever brand-owned multi-channel network, Green Label, in a bid to build direct and long-term relationships with digital creators. “Creators also benefit from a larger ad revenue split when going directly through Dew,” the company said in a press release. Green Label will feature a streamlined roster of creators in the action sports, music, and male lifestyle categories, and Mountain Dew says its influencers — which thus far include dancer D-Trix and skateboarders Josh Katz and Nigel Alexander — reach 9.6 million fans and have amassed a total of 650 million YouTube views. |
| Media Type | Case Study |
| Length | |
| Digital Writer | Tim Noble |
| Designer | Alexandria Lo Grasso |
| Director | Hallie Harris |
| Chief Digital Officer | Brendan Gahan |
| Social Content Strategist | Ciara Schoenauer |
| Social Content Strategist | Kevin Nguyen |
| Social Content Strategist | Obioma Enyia |
| Social Content Strategist | Kate Brady |
| Social Content Strategist | Insley Warren |
| Social Content Strategist | Stinson Parks |
| Social Content Strategist | Ryan Collis |
| Social Content Strategist | Jillian Galasso |
| Social Content Strategist | Jane Imbro |
| Social Content Strategist | Gary White |
| Media Company | SYLO |
| Media Agency | Epic Signal |
| Media Agency | Mountain Dew |
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