Nicole Sheffield is the Chief Digital Officer of News Corp Australia. She is responsible for the company's digital revenue growth and strategy; audience and subscription growth; content optimisation and marketing; and digital product innovation. News Corp Australia is the country’s number one digital content publisher, with leading brands in news, real estate, sport, food, and fashion.
Nicole is also driving the company’s video strategy and execution which includes the Storyful business and Unruly in the Australian market.
Nicole joined News Corp Australia in early 2012 as CEO of NewsLifeMedia, leading the lifestyle publishing division. In August 2016 she was appointed Managing Director of News Digital Networks Australia (News DNA), the digital arm of News Corp Australia, before taking on the expanded role of Chief Digital Officer in March 2017. She retains oversight of both NewsLifeMedia and News DNA.
Additionally, Nicole is Chair of the Interactive Advertising Bureau (IAB) Australia Board; and is a Director of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS).
Nicole is one of the most senior women in Australian media. She has an intrinsic understanding of the Australian consumer and is a regular speaker and commentator on business, media and women’s issues. With a wealth of experience across a broad range of industries Nicole joined News from Foxtel’s LifeStyle Channels group where she was General Manager for four years. Before television Nicole spent seven years in publishing at Seven West Media’s Pacific Magazines where she held several senior executive roles and was instrumental in the early adoption of digital; and prior to this she worked in the multimedia division of Telstra.