Amart Furniture - "Hype Baby"

Y&R Brisbane

Y&R Brisbane Brisbane, Australia

9190

Title	Hype Baby
Agency	Y&R Brisbane
Campaign	I got it at Amart
Advertiser	Amart Furniture
Brand	Amart Furniture
Date of First Broadcast/Publication	2018 / 10
Business Sector	Home Appliances, Furniture & Gardening
Story	The new spots in the ‘I got it at Amart’ campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.
Media Type	Television
Length	30 seconds
Production Company	Finch
Chief Executive Officer (CEO)	Lee Chadwick
General Manager	Rodica Titeica
Creative Lead	Bradley Chard
Advertising Co-ordinator	Courtnee Waterson
Chief Creative Officer	Paul Nagy
Executive Creative Director	Brendan Greaney
Associate Creative Director	Chelsea Parks
Creative Art Director	Andrew Leftley
Head of Broadcast and Content	Sheridan Wadelton
Broadcast Producer	Sarah Ferrier
Creative Managing Director	Adam Kennedy
Head of Strategy	Andrew Kolb
General Manager	Fiona Caird
Account Director	Lynsey Murtagh
Account Manager	Natasha Kent
Studio Manager	Santi Drane
Retoucher	John Shard
Editor	Griffin Englander
Director	Alexis Roberts
Producer	Catherine Anderson
Editing Company	ARC Edit
Editor	James Ashbolt
Grade	Nakatomi
Sound	Cutting Edge