Designer/Art Director
at
Associados
| Title | #MyGameMyName |
| Agency | Africa |
| Campaign | #MyGameMyName |
| Advertiser | Vivo/ Wonder Women Tech |
| Brand | Vivo/ Wonder Women Tech |
| Posted | June 2018 |
| Business Sector | Others |
| Tagline | The end of online harassment starts now |
| Story | The gaming industry is bigger than ever. It’s twice as large as Hollywood’s. Everyday, 1.8 billion gamers play online. Almost half of them are girls. A study from Ohio University showed that 100% of these girls have suffered some form of harassment while playing. Vivo, the biggest internet provider in Brazil, was shocked by those alarming numbers and decided to be the first brand to take a stand for gamer girls against online harassment. We detected that many girls were hiding their identities behind male nicknames in order to protect themselves. It was very unfair. It had to end. To reach these boys and girls, we should count on their idols: the gamer influencers. So, we invited the biggest male influencers to take part in an experience: they should change their nicknames to female names and use them to play online for one day. We also asked them to share this experience with their fans and invite them to do the same. And so, they did. From then on the movement spread organically all over the world. |
| Media Type | Public Relations |
| Length | |
| Chief Creative Officer | Sergio Gordilho |
| Creative Director | Sophie Schonburg |
| Creative Director | Marco Bezerra |
| Creative Director | Sergio Gordilho |
| Copywriter | Felipe Lermen |
| Copywriter | Sophie Schonburg |
| Art Director | Linus Oura |
| Art Director | Sergio Gordilho |
| Designer | Matteus Faria |
| Project Manager | Monique Lopes Lima |
| Project Manager | Juliana Mendonça |
| Project Manager | Julia Newman |
| Project Manager | Isabela Levy |
| Account Manager | PC Freitas |
| Account Manager | José Boralli |
| Account Manager | Paula Salvarani |
| Account Manager | Isabel Castro |
| Account Manager | Marcelo Marques |
| Account Manager | Andrea Rizzoei |
| Media Manager | Luiz Fernando Vieira |
| Media Manager | Rodrigo Medeiros |
| Media Manager | Rafael Pascoal |
| Media Manager | Hully Sa |
| Media Manager | Victor Casimiro |
| Account Planner | Rodrigo Maroni |
| Account Planner | Aldo Pini |
| Account Planner | Marcelo Germano |
| Account Planner | Priscila Meldonian |
| Account Planner | Anna Tie Galisi |
| Digital Producer | Webcore |
| Agency Producer | Rodrigo Ferrari |
| Agency Producer | Patricia Melito |
| Production Company | Associados |
| Director | Amadeo Canonico |
| Director of Photography (DOP) | Amadeo Canonico |
| Editor | Felipe Tome |
| Editor | Cadu Silveira |
| Post Production | Felipe Nascimento |
| Sound Production | Antfood |