Shelley Martin

Shelley Martin

Social Media and Community Manager at Ledger Bennett DGA
Milton Keynes, United Kingdom, United Kingdom

Summary

This profile was created because Shelley Martin has been referenced on AdForum.

Positions

Social Media and Community Manager
Ledger Bennett DGA
September 2016 - Present (1 year 3 months)
- B2B social media content creation
- Community management and growth
- Paid social - Facebook, Twitter and LinkedIn
- Social lead generation
- Social listening - Brandwatch
- Supporting Inbound team
Senior Client Services Manager - Temp
Lock-In-Marketing
July 2016 - September 2016 (2 months)
Key Skills:
- Integrated marketing communications and campaign management
- Briefing and liaising with designers and web development teams
- Day to day account management
- New product development and brand management within B2B markets
- Stakeholder engagement and new business development at director/board level
Digital Account Manager
Klood Ltd
April 2014 - September 2016 (2 years 5 months)
- Providing digital campaign/ project strategy and guidance
- Project management
- Contributing to rebranding projects and website redesigns
- Presenting quarterly reviews and ensuring KPIs are met
- Contributing to pitches and retendering meetings
- Day to day account management of B2C and B2B clients - specialising in large FMCG brands and third sector organisations
- Experience working with large corporate companies
- Designing, budgeting, planning, implementing and monitoring digital and social media campaigns
- Social media community management and content generation
- Managing Twitter and Facebook adverts
- Designing and managing social media competitions
- Mentoring account executives and interns and proof reading content
- Drafting blogs for the Klood website as the resident Twitter expert
- Briefing and managing graphic designers, web developers, SEOs and bloggers in-house and from external agencies/ freelancers
- Basic graphic creation using Photoshop
- Wordpress and Drupal basic website content management
- Digital newsletter creation; Dotmailer
- Reporting and analytics of campaign performance
- GAIQ – Google Analytics certified valid from 16/12/14
- Influencer/ blogger and website outreach for SEO
Account Manager
Neo PR
October 2013 - April 2014 (6 months)
- Responsible for overall campaign performance and reporting to directors
- Aiding and acting as a point of contact for junior members of the team/ interns
- Crisis management
- Managing client meetings and contributing to pitches
- Executive account management tasks (detailed below)
Senior Account Executive
Neo PR
March 2013 - October 2013 (7 months)
My duties at Neo PR consist of the following:
- Day to day liaison with clients via email, phone and Skype.
- Drafting news stories, customers case studies, features, thought leadership articles and blogs
- Content and community management for clients and Neo PR's various social media channels
- Pitching and placing content with relevant publications and building relationships with journalists
- Monitoring the news and online blogs for comment opportunities
- Tasking and aiding a Junior Account Executive
- Attending and preparing for client meetings
- Uploading and amending content for the corporate website
- Drafting corporate blogs for the corporate website and wider use
- LinkedIn lead generation
Account Executive
Neo PR
February 2012 - March 2013 (1 year 1 month)
My main role at Neo PR was to keep a steady flow of client coverage and ensure our clients get as much positive publicity as possible through our content driven campaigns. I also monitored and managed the social media for many of our clients.

My day to day duties included:
- Monitoring the news and online blogs for comment opportunities
- Drafting news stories, customers case studies, blogs and other content
- Monitoring and managing various social media channels for our clients as well as ourselves
- Pitching and placing content with relevant publications and building relationships with journalists
- Managing LinkedIn sales campaigns
Media Sales Advisor
MK News
March 2011 - February 2012 (11 months)
- Newspaper, magazine and digital advertising sales
- Proofing adverts for print
- Design plans for adverts
- Building and maintaining relationships with clients
- Lead generation
Teaching Assistant
The Grove Independent School
September 2009 - December 2010 (1 year 3 months)
- Worked with children aged 3-13 supporting them with their educational work where needed.
- Supported children with additional learning needs.
- Supervised children during breaks and after school and during summer camps.
- Supervised children on school trips, sports fixtures and swimming.
- Planned and supervised out of school hours activities.

Education

BA Multi-Media Journalism Grade 2.1

Bournemouth University, Poole
2006 - 2009 (3 years)
Activities and Societies: Student Union TV, radio, magazine, online and print news and feature creation, Adobe CS3, media law, media theory, global politics, shorthand.

Btec - Moving Image Grade Triple Distinction

Milton Keynes College
2004 - 2006 (2 years)
Advertising, journalism, TV and film production, radio production, photography, editing, media theory and film studies

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