|Title||1 MB Campaign|
|Campaign||1 MB Campaign|
|Date of First Broadcast/Publication|
|Business Sector||Mobile Telephones & tablets|
|Story|| Introducing the lightest website and media campaign ever created. Why the emphasis on trimming down the KBs? Skylink needed to target internet users with the slowest, most unreliable connections to launch its new high speed LTE service. So they used smartphone data to create an algorithm that specifically targeted users in the low speed zone - and it worked! Application rates doubled following the launch of the bare bones site.|
|Media Type||Case Study|
|Chief Creative Officer||Artem Sinyavskiy|
|Creative Group Head||Marat Shakirov|
|Art Director||Georgiy Serov|
|UX Designer||Elisey Solovyev|
|Digital Creative Director||Pavel Gusev|
|Head of Media||Bulat Aupov|
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