Pavel Gusev
Digital Creative Director at Marvelous
Moscow, Russia
Title1 MB Campaign
Agency
Campaign 1 MB Campaign
Advertiser Skylink LTE
Brand Skylink LTE
Date of First Broadcast/Publication
Business Sector Mobile Telephones & tablets
Story Introducing the lightest website and media campaign ever created. Why the emphasis on trimming down the KBs? Skylink needed to target internet users with the slowest, most unreliable connections to launch its new high speed LTE service. So they used smartphone data to create an algorithm that specifically targeted users in the low speed zone - and it worked! Application rates doubled following the launch of the bare bones site.
Media Type Case Study
Length
Chief Creative Officer
Creative Group Head
Art Director
UX Designer
Digital Creative Director
Copywriter
Copywriter
Head of Media

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