Singapore Tourism Board - "Where Passion Is Made Possible"

TBWA\Singapore

TBWA\Singapore Singapore, Singapore

Awards

6083

Brand: Singapore Tourism Board
Country: Singapore

Advertiser: Singapore Tourism Board

Title	Where Passion Is Made Possible
Agency	TBWA\Singapore
Campaign	Where Passion Is Made Possible
Advertiser	Singapore Tourism Board
Brand	Singapore Tourism Board
Date of First Broadcast/Publication	2016 / 12
Business Sector	Transport, Travel and Tourism
Philosophy	“This is where” is an ode to Singapore as a nation of possibilities. It’s an anthem to showcase that beneath the glossy exterior, beneath the bright city lights, there’s something else that burns brightly. Passion. It’s the passion of every Singaporean who calls the city-state home. By taking the focus away from the landmarks and tourist attractions, and letting Singaporeans tell the Singapore story, the film gives viewers a different perspective to this island. Featuring real people, and not actors, the film invites viewers to participate in the passions that Singaporeans wake up for every morning. Whether it be indoor skydiving, Teochew opera, backstreet artistry of art in museums, hawker food or Michelin-starred meals, mixology or music, Singapore is the land that has given its inhabitants endless possibilities and now invites the world to come share these passions, for a day, a week or a decade.
Media Type	Web Film
Length	120 seconds
Director	Ros Yusof
Director Of Photography	Mattias Troelstrup
Executive Producer	Aundrea Bligh
Producer	Caroline Frances
Art Director	Koh Chek Peng
Executive Creative Director	Gary Steele
Creative Director	As Anam
Creative Director	Elrid Carvalho
Copywriter	Lena Paik
Art Director	Raquel Ang
Executive Producer	Haydn Evans
Producer	Sariyanti Sannie
Group Account Director	Mandy Wong
Account Director	Alicia Tiong