Charlotte Clark

Charlotte Clark

European Director Of Communications and PR at FCB Inferno
London, United Kingdom

Summary

Clark joins the company from the creative tech agency +rehabstudio, where she managed all marketing and publicity across the company’s AI messaging and voice skill responses, including pioneering work for Google, Pernod Ricard and HBO.

Clark began her career in entertainment, building award-winning campaigns for Led Zeppelin and Biffy Clyro at Way To Blue before setting up the digital communications division of Think Jam in 2006. In the latter role, she directed a team of 22, as well as creating digital and social campaigns for films, including The Hunger Games and Harry Potter, as well as global content strategy for The Weinstein Company.

Tim Doust, FCB Inferno founder, added: “With over 10 years of experience under her belt, we know CC will be able to bring a fresh perspective to the agency, help us attract the best talent and clients and celebrate our work. We are thrilled to welcome her to the team.”

In 2015, Clark moved to British Broadcaster Channel 4 to head up the Comedy and Entertainment publicity team, responsible for overseeing both corporate and consumer communication strategies, including for Catastrophe, Black Mirror and Stand Up to Cancer.

About her new position, Clark believes: “FCB and FCB Inferno have an incredible heritage of creating work that makes a real difference to consumers, clients and the industry at large. I’m deeply proud to be joining the team at such a key point in building the Agency’s vision. The team is incredibly inspiring and have a genuine passion for shaping our industry while creating truly compelling work for clients. I am excited to help shape and tell the next chapter of the FCB story with this caliber of creative work.”

Clark started earlier this month and will report to Brandon Cooke and Tim Doust, as well as FCB Inferno CEO Frazer Gibney.

Clark’s appointment follows a string of recent FCB Corporate Communications and PR talent news, the latest of which included the announcement of Gabrielle Simpson’s appointment as Director of Communications and PR on the global team based in New York.



Positions

European Director Of Communications and PR
London, United Kingdom
June 2017 - Present (4 months)
FCB Inferno is the London agency of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 200 at FCB Inferno.

One of London’s leading advertising agencies, FCB Inferno focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential.

FCB Inferno’s clients sit across industry sectors and currently include the UK Government (for which they created the This Girl Can brand), BMW, NIVEA, Sky and UEFA. FCB Inferno received two Grand Prix awards at Cannes International Festival of Creativity in 2015 and 2016.

FCB Inferno has been voted the top UK agency promoting good causes in 2016 by The Good Report, ranking third overall in the list of international agencies.
Head Of Marketing & PR
+rehabstudio
March 2016 - Present (1 year 7 months)
+rehabstudio is a creative technology company with offices in London, New York, Belfast and San Francisco. Our services include digital strategy, product design, brand positioning, acquisition marketing and everything in between for original and engaging digital experiences.

For over ten years we’ve been activating brand stories and creating incredible customer experiences that live on the internet, mobile and the physical world.

At the core of +rehabstudio lies the concept of ‘making it better’ - improving things for ourselves, our clients (including Google, Disney, Pernod Ricard, HBO and Red Bull) and the world.
Group Publicity Manager, Comedy & Entertainment
Channel 4
March 2014 - March 2016 (2 years)
Overseseing all communications for comedy and entertainment at Channel 4. Projects include Stand Up To Cancer (the UK’s most successful commercial TV fundraiser), Catastrophe,and The Alternative Election.
• Leading a team to create innovative consumer publicity campaigns (including print, online, social) for shows including Catastrophe, Stand Up To Cancer (SU2C), Toast Of London and Black Mirror
• Line managing an in-house team, PR agencies and freelance publicists
• Point person for the social strategy team looking at best practice for the channel’s platforms
• Lead for the department’s internal evaluation system
• Talent and stakeholder management
• Cross-departmental planning with teams including video, online, social and marketing for
cohesive and attention-grabbing asset creation and coverage
• Delivering corporate PR strategy for comedy and entertainment - foreseeing issues and crisis management
• Advising and briefing senior executives on strategy and media handling
Head Of Communications
Think Jam
July 2008 - March 2014 (5 years 8 months)
Think Jam is an award winning digital marketing agency based in London, servicing UK and International entertainment clients. I was directly responsible for a team of 21 in the UK including the digital PR and promotions, social media and analytics teams.

Key projects include: Award winning campaigns for Harry Potter, Bridget Jones and Stephen King; International campaigns for Kick Ass, Despicable Me and Fast And Furious 6; Strategy,
launch and channel management for major franchises including Twilight and The Hunger Games and FMCG campaigns for Estée Lauder.
Pan-European Account Manager
Madrid, Spain
April 2007 - June 2008 (1 year 2 months)
Way to Blue is a digital PR agency that operates across nine territories. My role involved winning, managing and delivering online PR campaigns for some of the top distributors and record labels including Sony Pictures, Paramount Pictures, Warner Bros Records, Activision, and THQ Games.
Founder
Shark-Media
April 2006 - April 2007 (1 year)
Boutique PR, online and event management agency, representing artists and brands for companies including Saatchi & Saatchi and Emap.
Publicist
Arrested PR
June 2004 - April 2006 (1 year 10 months)
Marketing Co-Ordinator
Impact
2001 - 2004 (3 years)
Alternative promotions
1998 - 2000 (2 years)

Education

Bachelor of Arts (B.A.) - English Literature Grade 2:1

Goldsmiths, University of London, New Cross
1998 - 2001 (3 years)
BA hons English

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