Michael Stocks

Michael Stocks

Product Marketing Manager at Google
Sydney, Australia

Summary

Michael finds it incredibly uncomfortable writing in the third person so unlike most LinkedIn summaries he'll switch to first person following this full stop.
I'm a big believer in the mantra of doing what you love and doing it well. There's a couple of things in life that I love more than most:
■ Marketing■ Writing■ Entrepreneurship
I spent the first few years of my career working client-side for an online book retailer, followed by an online stockbroker.
Building on that experience, I switched to the agency-side of the equation, to help run boutique digital agency Young Wisdom. I spent my time developing digital marketing strategies, managing key accounts and running campaigns for our growing client base.
I graduated from Sydney University with a Commerce degree and a third of a Law degree, so two-thirds of my personality are still intact.
I worked at Google Australia for two years, covering YouTube and Ads Marketing for Australia and New Zealand. Now I've traded in the surf for the snow and work on Product Marketing for YouTube globally, out of our New York office.
I was named in B&T Magazine's 30 Under 30 for 2016 and represented Australia at the Cannes Young Lions competition in 2017. 

Positions

Product Marketing Manager
Google
April 2017 - Present (8 months)
Global Product Marketing for YouTube.
Associate Product Marketing Manager
Google
October 2016 - March 2017 (5 months)

Associate Product Marketing Manager
Google
March 2015 - September 2016 (1 year 6 months)
► YouTube Beacon - led digital and social for YouTube's major annual consumer facing campaign, described by Mumbrella as the 'best mobile campaign' they've seen

► YouTube Red & YouTube Music - launched YouTube's subscription offering and dedicated music app in Australia and New Zealand, the first markets outside of the US

► Brandcast 2015 & 2016 - YouTube event for 1,500 brand and agency leaders, blanket coverage across press, drove sales of Google Preferred

► Think with Google - Editor for AU + NZ, built weekly publishing cadence, responsible for 1M+ minutes of content consumed annually

► Australian Elections - Part of the 20% team who built our election day 'sausage sizzle' map, which helped over 300,000 Australians find their nearest polling booth on election day

► YouTube FanFest - Piloted real-time social war room, #YTFF trended nationally for two days and the campaign drove 4.6B impressions - a record for FanFest globally

► Mobile Ads Marketing - Delivered Think Auto events, mLabs and responsible for micro-moments thought leadership

► Scaled Email Marketing - Doubled opt-in for our performance email marketing program, driving a substantial increase in annual revenue

► Internal Conference - Owned curation and production of APAC content, including writing speeches for senior leadership
Marketing Intern
Google
November 2014 - February 2015 (3 months)
Intern in the Large Advertiser and Agency Marketing team.

Re-launched Think with Google Australia as a mobile-first experience, driving 4x increase in annual traffic.
Marketing Lead
Young Wisdom Pty Ltd
November 2012 - February 2015 (2 years 3 months)
As employee #2 at Young Wisdom, I helped lead an integrated communications agency both capable and experienced in marketing strategy, creative services and training.

We delivered a diverse range of high quality services including; high end corporate videos and photography, social media strategy and community management, communications planning and coaching as well as branding and graphic design.

Our clients included:
- Schindler Lifts (market value of $22bn)
- Conversant Media (media company with 7M monthly reach)
- Cuscal (Australia’s leading provider of end-to-end payments solutions)
- VentureCrowd (Australia's first equity crowd funding platform)
- Nexia Australia (network of AU+NZ accounting firms)
- A number of tech startups
Google Student Ambassador
Google
January 2014 - November 2014 (10 months)
Acted as a liaison between Google and the University of Sydney.
Course Facilitator
2006, Australia
February 2013 - November 2014 (1 year 9 months)
I taught weekly classes in the business foundation units (BUSS1001, BUSS1002) for the Bachelor of Commerce.
Marketing Executive
Bell Direct
January 2013 - March 2014 (1 year 2 months)
Bell Direct is Australia's best online broker (Money Magazine 2013).

Working in a permanent part-time role and reporting to the CEO, I was responsible for Bell Direct's performance across all digital channels including E-Mail, Display, Search, Facebook, Twitter, YouTube and LinkedIn.
Public Speaking Coach
NSW Department of Education and Communities
March 2012 - February 2013 (11 months)
Marketing Manager
Bookware Pty Ltd
October 2011 - January 2013 (1 year 3 months)
I worked two days per week for a small chain of bookstores, where I managed supplier relationships, created EDM campaigns, managed the business' social media presence and designed POS collateral.

Education

Abroad Program Grade 4.0 GPA

University of California, CA 90095
2014 (1 year)

Bachelor of Commerce - Marketing Grade Distinction Average

University of Sydney, 2006
2011 - 2014 (3 years)
Activities and Societies: Alumni Relations Director - Business School Society, Careers Director - Business School Society, Photographic Society

Bachelor of Laws (Discontinued)

University of Sydney, 2006
Activities and Societies: Socials Director - Sydney University Law Society

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