I have a passion for commercial management in digital and online industries. The roles which have fuelled this direction vary from entrepreneurship in Europe to General Management of an ASX listed e-commerce player in Australia; and now CEO at TRIBE - taking this business from seed funding, through to launch and now international expansion; raising $8M along the way.
I've been a hands-on manager in all my roles and love being involved in the full cycle from customer acquisition through to sale and growth strategy. Supporting this is strong experience in capital raising, and the subsequent finance and resource decisions that underpin all successful businesses.
Specialties:General Management of SMEsE-commerceFinancial ManagementMarketing StrategyDigital MarketingConsumer BehaviourSocial MediaClient ManagementStart-up business