Kimberlee Wells

Kimberlee Wells

Global Practice Lead at Sustain by TBWA
Melbourne, Australia

About me

Kimberlee's career in advertising began in the mid '90s in Account Management. Since then she has been fortunate to work within some of Australian's most respected advertising, direct marketing and digital agencies including Wunderman, M&C Saatchi, George Patterson Y&R, Clemenger BBDO/Proximity and most recently TBWA.

Along with her team, she has guided clients to win local and international awards for creativity, effectiveness and bravery. In the last three years, ANZ and TBWA\Melbourne have been beneficiaries of 14 Cannes Lions [including a coveted Grand Prix for PR] and recently were awarded 3 Australian Effies for work including GAYTMs and Equal Future - a campaign that resulted in a Senate inquiry into the superannuation gap. She has also led the agency to win Network Agency of the Year and Digital Agency of the Year.

Kimberlee's early training in direct marketing led to her curiosity of consumer behaviour. Unsurprisingly, she is passionate about data and is a strong advocate for the role it plays in evidencing insight and creative impact. But she also believes in the magic of instinct and intuition. Her respect for creativity and in particular the creative development process has seen her referenced as a true Creative Partner amongst many CD's and ECD's she has worked with.

Kimberlee is a regular media commentator and speaker at industry events. In 2016, she was named by Campaign Asia as a Women to Watch and holds a top 30 position on the B&T Media Power List. She also serves as Non-Executive Independent Director to Pental Products Pty Ltd. 

Sector Experience


Independent Board Director
Pental Products PTY LTD
November 2015 - Present (8 years 7 months)
General Manager
July 2010 - November 2011 (1 year 4 months)
Consultant CRM Director
Melbourne, Australia
September 2009 - February 2010 (5 months)
General Manager
Clemenger Proximity, Melbourne
September 2007 - October 2009 (2 years 1 month)

* 212% profit growth for FY08/09 (an all-time record)
* Appointed as main agency for Yellow Pages and White Pages
* Creative recognition at MADC, Effies, ADMA, Caples and DMA
* Achieving extraordinary sales results for clients
* Recognition and promotion of homegrown talent
* Camping in Alice Springs with Richard Branson...true story!
Head of Direct - Sydney
Melbourne, Australia
March 2001 - October 2006 (5 years 7 months)

* Pitching & winning City National Bank for MC Saatchi LA
* Implementation of experimental design testing with NRMA
* MBF 'Be Positive' campaign - most successful sales period on record
* International and local awards success, including Agency of the Year, year after year!
* Dave King and Gavin McLeod - two of the industries finest creatives
Account Manager
Melbourne, Australia
1997 - 2000 (3 years)
Account Manager
Samuelson, Talbot & Partners Pty Limited - Vic
Melbourne, Australia
1996 - 1998 (2 years)


Senior Management Program - Leadership & Business Management

2016 (1 year)

Advanced Diploma

2010 (1 year)

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