I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about.
I have had the word ‘digital’ in some of my job titles and not in others: I prefer to think of myself as a communication planner in a digital world. That means that I am fascinated by what I do, deeply curious about the future, and as able to immerse myself in spreadsheets for a source of insights as i am to run a workshop.
Specialties: Connecting things