Title | Story of life |
Agency | AKQA |
Campaign | Sir David Attenborough’s Story of Life |
Advertiser | BBC |
Brand | BBC Worldwide |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | TV/Radio Programs & Stations |
Philosophy | Assemble the largest collection of Sir David Attenborough’s most informative and breathtaking moments and give viewers the control to define their own discovery of the natural world. Sir David Attenborough’s Story of Life app features over 1,000 landmark clips spanning over 60 years, to inspire a love and awe for the natural world in every generation. Create personal collections, share them with the world and discover an endless number of journeys through nature shaped by your interactions with the app. |
Result | From fans of the natural world through to the world’s press, Story of Life launched to huge acclaim. Averaging 5 star ratings across both the App Store and Play store, it’s brought the world of nature to new generations, in a way they can understand and interact with. |
Media Type | Applications |
Length | |
Art Director | Lionel Agbadou |
Creative Director | James Chorley |
Designer | Rishi Ramdaras |
Designer | Ana Pais |
Designer | Mark Limb |
Producer | Przemyslaw Wojcik |
Creative Team | Brian Snyder |
Creative Team | Stephanie Phillips |
Creative Team | Gurpreet Brach |
Creative Team | Tristan Leaver |
Editor | Matt Walker |
Product Management | Mark Jones |
Programmer | Kim Summerskill |
Technology Producer | Simon Brunton |
Technology Producer | Stephen Smith |
Technology Producer | Bindiya Jinnappa |
User Experience Architect | Ben Gonshaw |
User Experience Architect | Winnie Robbins |
User Experience Architect | Polly Thompson |