About me
Achievements:
Voted Top 100 Superwomen in Advertising 2017
Other Qualifications:
ISP Diploma
IDM Diploma
CIM Diploma
Applications:
TGI Trained
Microsoft Office
Memberships:
APG
The Hospital Group
Published:
Written for the International Journal of Advertising & Marketing to Children
Specialties: Integrated Planner with Brand, Channel & Shopper Marketing experience. Audience expert in Family, Kids and Youth with a real passion for insights and driving creative excellence. Deliver propriety research (qual & quant) for clients and agencies.
What If and Mind Gym Trained (Workshops and Brainstorming Techniques).
Part-time Primary School Assistant - gives me insight into kids attitudes, behaviour and development.
My Work
SEE ALL WORK
Let it Shine
- BRAND:
- Finish
- AGENCY:
- Havas London
Screen Eyes
- BRAND:
- Optrex
- AGENCY:
- Havas London
E45 Straight Up Skincare with Nicola Adams
- BRAND:
- E45
- AGENCY:
- Havas Media Group
Positions
Let it Shine
- BRAND:
- Finish
- AGENCY:
- Havas London
Screen Eyes
- BRAND:
- Optrex
- AGENCY:
- Havas London
E45 Straight Up Skincare with Nicola Adams
- BRAND:
- E45
- AGENCY:
- Havas Media Group
Head of Strategy
TWELVE Agency
United Kingdom
January 2015 - December 2015 (11 months)
At this young start up I was bought onboard to spear head the strategy department and help shape the business. As part of the management team I was jointly responsible for the agency positioning (stand up, stand out or stand down), growth of the business both globally and locally (current clients and new). I worked on some great brands Heineken (cider and beer portfolio), Nestle (coffee to toothpaste), Kerry Foods kids and family brands to name a few. Great agency and people.
Associate Planning Director
Chicago, United States
September 2008 - December 2014 (6 years 3 months)
I was responsible for planning and strategy on McDonald's Europe & UK, Dairy Crest, Weetabix UK, Diageo, Carlsberg UK, Iglo (Birdseye) Europe, CPW Global and Ferrero Global. I was also the architect and manager of the agency's global Kids & Family proprietary research.
Senior Planner
Rivet/Lowe IPG (now MULLEN LOWE)
April 2007 - September 2008 (1 year 5 months)
Responsible for both the Global Planning and Strategy of Nokia Nseries (from handset launches to flagship store design) and Unilever ice creams (global promotions to branding and research) including new business for both BTL and ATL.
Planner
BD Network (This is BD)
January 2001 - April 2007 (6 years 3 months)
Media Planner & Buyer
London, United Kingdom
June 1999 - January 2001 (1 year 7 months)
First Age Media was the Youth Marketing Division owned by the Media Shop.
Education
BA (Hons)
1997 - 1999 (2 years)
I recieved a 1st for my dissertation on The Effects of Shock Advertising.I was also the first student in the history of the university (at that time) to recieve a 1st for the communications module on my degree course.In addition to my degree I enrolled on the CIM and IDM diploma programs to bolster my Business and Marketing knowledge; both successfully passed with high marks.To broaden my horizons I embarked on a road trip around America for 3 months with my best friend and her cousin during my summer break.Real world eperience - I worked for a Field Marketing company as a event manager working on brands such as Cadbury's, BA etc . I also worked at a Pub and House of Fraser during my degree - which are still two of my favourite hobbies (drinking and shopping).
A Levels
1994 - 1997 (3 years)
Before choosing/doing my A-levels I took a year off to study Law; this enabled me to decide which career path to follow Law or Business (Business won).<br><br>I also studied Spanish (F.L.A.W) and Business at the same time.
