Nihar Pachpande

Nihar Pachpande

Account Planner at Famous Innovations
Mumbai Area, India, Afghanistan

About me

Experienced marketing communications strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in ideation, sales, customer relationship management, market research & brand management. Post Graduate Program in Management (MBA) focused in Sales and marketing from Indian Institute of Management, Bangalore.


Account Planner
Famous Innovations
April 2017 - Present (1 year 8 months)
1. Internal transformation project: Instilling the research based approach in the operations of various teams: KRA setting, process alignment
2. Research Project: Researching trends in Indian news media and the future of the industry

Client work:
1. Corporate branding for one of the most diversified Indian financial services firm: Branding for the mutual funds of the company
2. Product re-branding project for stationery brand - wood-free pencils
3. Product launch of one of the late night shows for India's Bollywood music focused TV channel
4. Re-positioning project for India's one of the biggest business news channel
5. Online product launch campaign for Indian psu Bank, branding exercise to position the brand
Brand Promotions Manager
HT Media Ltd
August 2016 - October 2016 (2 months)
1. Promoted to the Brand promotions manager after being among top 5/17 management trainees
2. Brand solutions & publicity ideas for retail category for the Hindustan Times English daily in Mumbai
3. Business development from the MediaNet team (Advertorials & PR solutions) business for 8 categories
4. Ideated new objective (revenue targets) sharing process for the team to improve the lead conversions
Marketing Manager
Fever 104 FM (HT Media Ltd.)
March 2016 - July 2016 (4 months)
New radio station "Nasha 91.9 FM" launch in Mumbai
Responsible for all the promotional strategy & marketing campaigns, campaign execution and celebrity engagements for the launch
Achieved 1.5 million listenership in 3 months gaining market share from 0 to 5.5%
“Best Media Innovation Award” & “Best On-Air Self-promotion Award” at Golden Mikes 2016
Media Marketing
HT Media Ltd
April 2015 - February 2016 (10 months)
Business development from print business: Real Estate category (100+ key clients of Western Mumbai)
Achieved 144% YOY growth with individual contribution of INR 1.21 Cr revenue
Ideated, organized & executed 8 initiatives from channel partners' meets, international realty exhibitions to special print features


Post Graduate Program in Management (MBA) - Sales and marketing

2013 - 2015 (2 years)

Bachelor of Technology (BTech) - Mechanical Engineering

2009 - 2013 (4 years)

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