Maureen Justiniano-Eich

Maureen Justiniano-Eich

New Business Consultant for Hispanic Markets, Puerto Rico and Latin America at Creative Strategist for Hispanic Markets
Greater Los Angeles Area, United States

Summary

MAUREEN JUSTINIANO-EICH
1319 North Spaulding Avenue.
Los Angeles, California 90046
(323)-851-8404
(323)-363-3225 mobile
santamaureen@gmail.com

Maureen Justiniano Eich is an award winning (6 Tellys, 2 AURORA, 1 CUSPIDE) Creative Director with over 25 years in the profession. She is an outstanding creative talent as demonstrated by multiple award winning comprehensive advertising campaigns that included print, television, radio, direct mail, Internet, product integrations, promotions and branding. She has worked in all aspects of the business from copywriter to strategist to producer. She has produced or directed over 50 commercials and television shows and is collaborative and fun to be around. Totally bilingual, she possesses a high creative knowledge in most major product areas from liquors, to consumer products, to entertainment, with brand experience in both the general and Latino markets. In addition she has contributed to political campaigns and cultural affair strategies in the US and Puerto Rico. She is a team leader and an expert in multicultural crossover marketing.
She is also a popular voice talent and Radio personality.

PRESENT
Cause Related Marketing Pioneer
Technobohemian by John Malkovich
Creative Director at Ortega Design Group Los Angeles California
Creative Strategist for Wilkins Wines in Puerto Rico and Argentina.
Freelancing for production companies within Los Angeles, New York, San Juan and Argentina.
Named the 2007 Grammy Award winning CD of The Spanish Harlem Orchestra entitled “United We Swing”.
Maureen is married to producer Stephen Eich and they are the proud parents of 3 rescue datos, Gnasher Cecilia, Cacique "El Macho" a rare breed Taino dog rescued in Cabo Rojo Puerto Rico.
And another Sato in Mayaguez Puerto Rico, Bruno.
Today Bruno is part of the family.
Her favorite cause is The Santuario San Francisco de Asis in Cabo Rojo. She invites everybody to send a donation. Please!
Go to www.sasfapr.com.
Muchas Gracias

Positions

New Business Consultant for Hispanic Markets, Puerto Rico and Latin America
Creative Strategist for Hispanic Markets
2013 - Present (4 years 11 months)
When there's a Diversity issue or when the Strategy Group don't agree with the concept...call me.
When a GM Agency wants to air a campaign that somebody feels will touch a nerve of the Latino Community...call me.
When star John Malkovich needs a partner in Latin America or the Caribbean he call too> What a great time we had in Mexico City!

Call me , call me call me. If you want to listen the same BS and cant take the truth please...don't call!
Creative Director
Ortega Design Group
2007 - Present (10 years 11 months)
Named the 2007 Grammy Award winning CD of The Spanish Harlem Orchestra entitled "United We Swing".
Maureen is married to producer Stephen Eich and they are the proud parents of three rescued dogs, Grace Olivia, Gnasher Cecilia and newcomer from Puerto Rico; Cacique 'El Macho' Eich.
Chief Creative Officer
Encino, United States
2005 - 2008 (3 years)
Supervised the organizational process from creative strategies, campaigns and production. She created 'Espiritu de Progreso Latino" the first cause related marketing effort for Chivas Regal, Malibu Rum and Stolichnaya Vodka (with great results). She also created, wrote and produced full- fledged campaigns for Money Mart, Telscape Communications and Health Net of California.
President
CROSSOVERFIRE COMMUNICATIONS
2001 - 2006 (5 years)
As President of her own company Maureen was involved in various projects including
Viva Baseball for Spike TV, and "Si Se Puede", the movie for The Disney Channel.
She was a frequent contributor to terra.com writing articles about arts, theatre, entertainment and cultural trends.
CONSULTANT IN US AND MEXICO
New York, United States
1999 - 2001 (2 years)
Was a key player in McCann Erickson's World Group global projects for Bacardi, Dewar's White Label and Cervecería Cuauhtémoc Moctezuma in Monterrey, Mexico. That same year she wrote the well-received "Toca Mi Boca" campaign for Bacardi Rum. Bacardi's " Toca Mi Boca" song was aired in hundreds of radio stations; Caribbean and the US Hispanic Market.
Creative Director/Associate Producer
Carnegie Hall
1999 - 2000 (1 year)
For two extraordinary sold-out concerts, sponsored by Kmart, embracing the Latino Community of NYC and introducing them to a world-class venue to build brand awareness and brand loyalty to the sponsors, Kmart and Banco Popular.
Vice President & Creative Director
CASTOR ADVERTISING
1996 - 1999 (3 years)
As a tenacious leader she increased the budget of Kmart from 4M to 22M. For Kmart she created campaigns for Sesame Street winning The Alma Award for the portrayal of Latinos in a positive manner. Her Sesame Street clothing line television commercials with Mexican Child Star Andrea Lagunes brought a fresh and contemporary look to the company. For Bud Light, she co-wrote with multi talented actor John Leguizamo six television commercials. The campaign was designed as a series of short films humorously presenting every Latino stereotype. The language boundaries were embraced and these crossover commercials aired in the General Market during the Grammy's on national television.
Creative Director
New York, United States
1994 - 1997 (3 years)
Advil, Equal and KFC. At Bravo she created one of the most effective campaigns for Advil. Whitehall Robbins still uses the same creative strategy. With Linda de Jesus-Cutler, Maureen designed the creative campaign for the Latino Market for Paul Simon's Broadway Musical "The Capeman". She researched the story for two years and was an active member of the creative team during the creative process.

Education

Bachiller Literatura Comparada

UNIVERSIDAD DE PUERTO RICO
1974 - 1979 (5 years)

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