Restructured and led +$3B global mega brand, Pantene, the most important Procter and Gamble business at the agency. Managed a team of 11 Business Directors in 7 international cities (Brazil, Beirut, Hong Kong, London, Madrid, New York and Singapore). Developed global marketing strategies, brand-building fundamentals, and upstream ideation. Ensured Equity Stewardship and aligned communications through all touchpoints.
• Global Network Management: Designed and piloted Pantene’s global multi-brand management model. Overseeing scaled strategy, operations, and creative development across +170 countries, recognized as Best in Class by Procter and Gamble.
• Global Compensation Scale and Process Development: Co-created global fee structure and project pipeline, right-sizing business in relation to scope of work which included process and guideline establishment. Currently process been adapted by the other Procter and Gamble agencies.
• Roster Agency Selection: Evaluated and negotiated advertising, PR, direct marketing, digital and media agencies globally. Streamlining them from 72 to 27 agencies resulting in a 12% savings to the client.
• Upstream Innovation: Led global pipeline development for both product and commercial innovations with 80% of concepts qualified for global deployment.