Raffael Mastrocola

Raffael Mastrocola

Managing Director at The Community
Buenos Aires, Argentina

Summary

Passionate about innovation, communication and people & business management.
With more than 20 years of international experience in technology and communication companies, in the last years I’ve been playing leadership roles in the marketing and communication industry, managing multicultural and cross-disciplinary teams to deliver value to clients, helping them to connect their brands with consumers in a meaningful way.
Holding an MBA in Business Management by FGV, I have been expanding my knowledge through leadership extension programs as the ones held at Wharton School and INSEAD Business School. 

Positions

Managing Director
Miami, United States
May 2017 - Present (3 months)
Managing Director Latin America
Vice President Finance
IAB Brasil
January 2017 - Present (7 months)
Managing Director
Miami, United States
March 2016 - April 2017 (1 year 1 month)
Responsible for the office and P&L in Brazil and Argentina, I currently lead a team of 120 people to help our clients to transform their businesses and brands through creativity and technology. Main clients in SP office: Abbott, J&J, Mondelez, Sony, Telefonica, Michelin, Monsanto, Mapfre, Merck, among others. Main clients in BA office: Ferrero, Tic Tac, Kinder, Gobierno de Argentina, Rolling Stones, Danone, Emirates, Grupo Peñaflor, among other.
Managing Director
SapientNitro Sao Paulo
February 2014 - April 2017 (3 years 2 months)
Responsible for the office and P&L in Brazil and Argentina, I currently lead a team of 120 people to help our clients to transform their businesses and brands through creativity and technology. The agency in SP has been growing 50% year over year, scaling the margin in a faster pace and decreasing dramatically people turnover. Main clients in SP office: Abbott, Mondelez, Sony, Telefonica, Michelin, Monsanto, Mapfre, Merck, among others. Main clients in BA office: Ferrero, Tic Tac, Kinder, Presidencia de Argentina, Rolling Stones, Danone, Emirates, Grupo Peñaflor, among others.
CEO
Havas Digital Sao Paulo
September 2013 - February 2014 (5 months)
Havas Digital Brazil is the merging of two award-winning digital agencies in the market (Media Contacts and Havas Worlwide Digital). With more than 150 employees, Havas Digital offers full digital strategies to its clientes, like Reckitt Benckiser, Citroën, Telecine, Danone, Pizza Hut, Peugeot, Pirelli, Air France, Alelo, Pernod Ricard, postos ALE, Colgate, Invepar, Gomes da Costa, Cinemark, Whirlpool, among others.
Managing Director
São Paulo, Brazil
January 2012 - August 2013 (1 year 7 months)
Responsible for the Media Contacts office in Brazil, managing all teams (90+ employees) and working directly with all clients as PSA Peugeot Citroën, L'Oréal, Dannon, Pirelli, Colgate, Vivo, Ericsson, Alelo, Whirlpool, Cinemark, among others tier-1 brands.

The agency has been awarded as one of the best places to work in Brazil (according to GPTW), the Best Digital Agency in Brazil (according to the 2012 Agency Scope study) and achieved a healthy growth of 30% YoY, winning 10 pitches.
Operations Director
São Paulo, Brazil
September 2011 - December 2011 (3 months)
Regional Account Director
Miami, United States
September 2009 - August 2011 (1 year 11 months)
Responsible for developing and managing the strategic implementation of the Dell Account's marketing campaigns in Latin America, both B2C and B2B segments.

• Managing account development and revenue generation;
• Formulating demand generation strategy, recommending advertising media plans to the client in order to drive qualified leads to the online store and call center by controlling costs;
• Overseeing the coordination of marketing and advertising analyses performed by junior professional Account Supervisors and Account Executives;
• Leading the identification and targeting of the client’s advertising and marketing goals;
• Driving creative strategy to reach and persuade target markets;
• Managing financial reports ensuring budgetary and time objectives are met.
Group Account Director
Sâo Paulo, Brazil
February 2007 - September 2009 (2 years 7 months)
Account Manager
São Paulo, Brazil
July 2005 - August 2006 (1 year 1 month)

Education

Leadership Grade Extension program

University of Pennsylvania, PA 19104
2013 (1 year)

International Leverage Marketing Communication - Part II Marketing & Communication Grade Extension program

Fudan University
2012 (1 year)
Given the continuous and profound change of the business environment, LMC seeks to provide the best in class and most updated knowledge in Marketing & Communications with the aim to continuously improve the service we provide to our clients, based on solutions that allow our teams to develop and implement the most effective and efficient communication plans.

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