Geneviève Hamelin

Geneviève Hamelin

EMEA Marketing Manager at Adobe
Paris, France

Summary

20 years of experience in Marketing in High Tech industry.- Strategic marketing- Digital marketing expertise, comprehensive understanding of SEM, SEO, Display retargeting, Social Media marketing, web experience- Data-driven marketing approach, analytics, forecasting and mesurement- Pan-EMEA role, and international environment- Business context of innovation, new technology 

Positions

EMEA Group Marketing Manager
Adobe
January 2013 - Present (4 years 11 months)
Lead Individual Segment from awareness to retention - accelerating adoption of Creative Cloud subscriptions
Set strategies & priorities for the Segment – Ensure consistent customer engagement & communication
Drive resource allocation across the mix – Define & prioritize regional strategies & resources
Drive forecasting, performance analysis, plan and reporting – KPI settings & measurement, aligning with Corporate Business Units and EMEA functions (Media, Analytics, Web optimization, Communication & Social, Research)
Advise and coach Regional teams - identify and address weaknesses and challenges as they arise
Group Marketing Manager
Adobe
June 2008 - December 2012 (4 years 6 months)
Manage Desktop Marketing team in France - marketing plans and go to market strategy for Creative Suite, Acrobat and Consumer product portfolio in France accross all the routes to market (Channel & direct) for all customer segments (Individual, SMB and enterprise). Develop on-line Marketing approach with new innovative on & off-line events programs.
Drive Lead generation process.
Manage Marketing budget. Manage marketing measurement, KPI and ROI of campaigns.
Relationship with Press and influencers. Speakers at press and industry conferences.
Marketing Manager
Adobe
2004 - June 2008 (4 years 5 months)
Marketing plans definition and execution for France on Digital Imaging, Video, Consumer and Documents segments.
Channel and retail marketing
Budget allocation and management
Relationship with market associations and influencers
Marketing
MICROSOFT France
1992 - 2004 (12 years)
2001 - 2004 : PRODUCT MARKETING MANAGER Consumer Softwares
Autoroute, Encarta, Picture It, Money, Works & Mac Office

Definition and execution of marketing plans, as well as PR and communication plans
Management of product portfolio, forecasting and production for France
Financial analysis
Collaboration with Retail sales managers

1999 - 2001 : COMMUNICATION MANAGER - Consumer Division

Defition of communication plans for the Consumer audience.
Media plans definition and coordination
Communication agency management

1995 - 1999 : MARKET ANALYST - Internet, and Consumer
Within the Strategic Marketing team. Market Research, panels, market data analysis for business reviews.
Market Research vendors relationship and management.

1992 - 1995 : PRICING MANAGER

Education

Magistere - Industrial organizations

Université Paris Nord- Paris 13
1989 - 1992 (3 years)
Strategic Marketing, Market Research, Economy, Statistic, Industrial organization

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