Geraldine Calpin

Geraldine Calpin

Chief Marketing Officer at Hilton
Mclean, United States

About me

<p>Recognized as one of 11 people “changing the way we travel” (CNN), top 15 “Most Technology Savvy” CMOs (Adweek, 2017), a “Travel Vanguard” (AFAR), and 2016 “Women to Watch” (Advertising Age).</p>
<p>With more than 20 years’ experience in the hospitality industry, I have led the creation of award winning, breakthrough, digital innovations, transforming the guest experience by providing unrivalled choice and control. As Chief Marketing Officer at Hilton, I lead a team that tells our 14 brands’ stories, and gives our guests a “dream and shop” experience that is second to none, while continuing to deliver leading digital services. In 2016, I launched the largest campaign in the company's history, 'Stop Clicking Around' across every brand, hotel and region of the world.</p>
<p>Recently, I led Hilton teams that have enabled our guests to turn their smartphones into the remote control for their hotel stay with a suite of digital tools including digital check-in, room selection, pre-arrival requests, digital key and more. Previously, I created and implemented the global eCommerce function, supporting every hotel globally to drive commercial results through the direct digital channels.<span> </span></p>


Chief Marketing Officer
Hilton Worldwide
September 2015 - Present (3 years 4 months)
Strategic lead for enterprise Marketing and Digital strategy, direction and execution across our 14 brands and over 5,000 hotels.
Global Head of Digital
Hilton Worldwide
August 2014 - August 2015 (1 year)
• Set company’s strategic direction for digital guest agenda and maximizing commercial advantage from all direct digital channels
• Launched digital check-in with room selection, a global industry first
• Launched Digital Key, enabling travelers to use their smartphone as their room key
Vice President Global eCommerce
Hilton Worldwide
2010 - 2014 (4 years)
• Launched innovative EDGE program, which combines Demand Generation and eCommerce services across 3,500 hotels
• Founded eCommerce department in the Americas, which attracted more than 600 hotels within 12 months of launch and experienced 100% retention rate
• Devised go to market approach for localization of our web content and booking capabilities in 22 languages
Vice President eCommerce
Hilton International
2005 - 2010 (5 years)
• Led strategic management and retailing of four brand websites (, .de and,
• Launched hotel program for Paid Search and successfully launched hotel funding model; Achieved 100% participation, grew search revenues by +34% on prior year
• Designed new content management product (‘Content Centre’), and redesigned business process from distributed content management to centralized system
• Developed international email marketing processes and framework for hotel participation
• Implemented award winning online group program with +25% growth


Business/Managerial Economics

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