Recognized as one of 11 people “changing the way we travel” (CNN), top 15 “Most Technology Savvy” CMOs (Adweek, 2017), a “Travel Vanguard” (AFAR), and 2016 “Women to Watch” (Advertising Age).
With more than 20 years’ experience in the hospitality industry, I have led the creation of award winning, breakthrough, digital innovations, transforming the guest experience by providing unrivalled choice and control. As Chief Marketing Officer at Hilton, I lead a team that tells our 14 brands’ stories, and gives our guests a “dream and shop” experience that is second to none, while continuing to deliver leading digital services. In 2016, I launched the largest campaign in the company's history, 'Stop Clicking Around' across every brand, hotel and region of the world.
Recently, I led Hilton teams that have enabled our guests to turn their smartphones into the remote control for their hotel stay with a suite of digital tools including digital check-in, room selection, pre-arrival requests, digital key and more. Previously, I created and implemented the global eCommerce function, supporting every hotel globally to drive commercial results through the direct digital channels.