Geraldine Calpin

Geraldine Calpin

Chief Marketing Officer at Hilton
Mclean, United States

Summary

Recognized as one of 11 people “changing the way we travel” (CNN), top 15 “Most Technology Savvy” CMOs (Adweek, 2017), a “Travel Vanguard” (AFAR), and 2016 “Women to Watch” (Advertising Age).
With more than 20 years’ experience in the hospitality industry, I have led the creation of award winning, breakthrough, digital innovations, transforming the guest experience by providing unrivalled choice and control. As Chief Marketing Officer at Hilton, I lead a team that tells our 14 brands’ stories, and gives our guests a “dream and shop” experience that is second to none, while continuing to deliver leading digital services. In 2016, I launched the largest campaign in the company's history, 'Stop Clicking Around' across every brand, hotel and region of the world.
Recently, I led Hilton teams that have enabled our guests to turn their smartphones into the remote control for their hotel stay with a suite of digital tools including digital check-in, room selection, pre-arrival requests, digital key and more. Previously, I created and implemented the global eCommerce function, supporting every hotel globally to drive commercial results through the direct digital channels. 

Positions

Chief Marketing Officer
Hilton Worldwide
September 2015 - Present (2 years 1 month)
Strategic lead for enterprise Marketing and Digital strategy, direction and execution across our 14 brands and over 5,000 hotels.
Global Head of Digital
Hilton Worldwide
August 2014 - August 2015 (1 year)
• Set company’s strategic direction for digital guest agenda and maximizing commercial advantage from all direct digital channels
• Launched digital check-in with room selection, a global industry first
• Launched Digital Key, enabling travelers to use their smartphone as their room key
Vice President Global eCommerce
Hilton Worldwide
2010 - 2014 (4 years)
• Launched innovative EDGE program, which combines Demand Generation and eCommerce services across 3,500 hotels
• Founded eCommerce department in the Americas, which attracted more than 600 hotels within 12 months of launch and experienced 100% retention rate
• Devised go to market approach for localization of our web content and booking capabilities in 22 languages
Vice President eCommerce
Hilton International
2005 - 2010 (5 years)
• Led strategic management and retailing of four brand websites (.co.uk, .de and co.jp, com.cn)
• Launched hotel program for Paid Search and successfully launched hotel funding model; Achieved 100% participation, grew search revenues by +34% on prior year
• Designed new content management product (‘Content Centre’), and redesigned business process from distributed content management to centralized system
• Developed international email marketing processes and framework for hotel participation
• Implemented award winning online group program with +25% growth

Education

Business/Managerial Economics

University of Strathclyde, Glasgow G1 1XQ

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