Ivana Assenova

Ivana Assenova

Account Manager at Publicis


Marketing professional with international academic background in economics and marketing. Experienced in market research and advertising. Further interested in strategic marketing and sustainability and environmental management.
Specialties: corporate social responsibility, quantitative and qualitative market research, marketing communications 


Account Manager
Sofia, Bulgaria
March 2013 - Present (4 years 11 months)
Account Executive
Sofia, Bulgaria
January 2012 - March 2013 (1 year 2 months)
Account Assistant
Sofia, Bulgaria
November 2010 - December 2011 (1 year 1 month)
Account Trainee
Sofia, Bulgaria
August 2010 - October 2010 (2 months)
Market Analyst
Sinergy Consulting Market Research
February 2010 - July 2010 (5 months)
Research Assistant
Social and Environmental Responsibility Center
July 2009 - December 2009 (5 months)


MSc Marketing Management

Bocconi University, Milano
2007 - 2010 (3 years)
Activities and Societies: MSs Thesis: Corporate Social Responsibility and Reputation: Testing the Moderating Role of CSR Performance in Hostile Contexts. An econometric analysis.

Exchange Program - Marketing, Economics, Finance

Thammasat University, Khet Phra Nakhon
2009 (1 year)

Bachelor International Economics and Management

Bocconi University, Milano
2004 - 2007 (3 years)
Activities and Societies: Final Thesis: Bulgaria on The Way to Joining The Economic and Monetary Union. An Analysis Through the British Framework of the Five Economic Tests.

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