Publicis Communications has named Alexander Peitersen as CEO of the Nordics region. Peitersen has been with Publicis Groupe since 2001 and was previously the CEO and co-founder of the Publicis Worldwide agency, Reputation (Denmark & Finland). He has headed past agency transformations in Russia, Denmark and Finland for Publicis Worldwide.
Peitersen, together with Cathrine Toubal who will join as the Chief Talent Officer in the Nordics in
February, and Nordics CFO Astri Garshol, will form the regional leadership team for Publicis
Communications in the Nordics. As one of the four solutions hubs of Publicis Groupe [Euronext
Paris FR0000130577, CAC 40], Publicis Communications unites the Groupe’s creative offering.
Publicis Communications in the Nordics includes agencies Kitchen in Norway, Reputation in
Denmark and Finland, Saatchi & Saatchi in Sweden and Denmark, MSLGROUP in Sweden,
Norway, Denmark and Finland and Prodigious in Sweden and Denmark. The management of these agencies will report into Alexander as will the regional leadership team.