Anke Herbener

Anke Herbener

CEO at DigitasLBi Germany AG, DigitasLBi Switzerland AG
Köln, Germany

About me

<p>As CEO and member of the DigitasLBi International Leadership Team, I have been responsible for the group’s entire operative business in Germany, Austria and Switzerland since 2007. I successfully help national and international blue chip companies to manage the digital transformation of their brands and business processes.<span> </span></p>


CEO, DACH Region
DigitasLBi Germany AG, DigitasLBi Switzerland AG
2012 - Present (7 years)
Branch Offices in Cologne, Hamburg, Berlin, Munich and Zurich
Staff: 180 +
Sectors: FMCG [Fast Moving Consumer Goods], Banking & Finance, Automotive, Telecoms

Excerpt of Key Projects:
2013/14 – Transfer of the agency into the Publicis Groupe. Establishment of new, organizational and operative structures
2012 – Merger Support, Rebranding to DigitasLBi
CEO, DACH Region
LBi Germany AG, LBi Switzerland AG
2007 - 2012 (5 years)
Excerpt of Key Projects:
2010 - Acquisition and successful integration of the performance marketing agency Bigmouth Media GmbH, Munich for the establishment of the first, true digital full-service approach within the German-speaking market.
2008 – Rebranding to LBi
2007 - Acquisition and successful integration of the performance marketing agency Iven & Hillmann GmbH & Co. KG, Berlin/Germany against the backdrop of growth within the strategic field of Search & Media
Member Of The Executive Board, General Manager
Framfab Deutschland AG, Framfab Germany GmbH
2004 - 2007 (3 years)
Excerpt of Key Projects:
2004 Acquisition Blue Pier GmbH
Expansion of their technology competence and setup of the Hamburg location
Client Partner, General Counsel, Authorized Officer
Framfab Deutschland AG
2001 - 2004 (3 years)
Integral Development of Various Key Accounts
Cross-responsibility in matters of contract law and all other
legal matters concerning the agency
Legal Counsel and Account Manager
vista new media GmbH
2000 - 2001 (1 year)
Consultancy and care of various accounts and projects
Consultancy in matters of contract law, cross-agency contract negotiations
Law Firm Dr. Werner Liebscher, Cologne
1999 - 2000 (1 year)
Emphasis on Contract Law


Attourney Law

Similar Talent

Mark Lund
McCann Worlgroup UK
Kristen Cavallo
The Martin Agency, Richmond
Frédéric Chaigne
LMWR, France
Mike Phillipson
Cogent Elliot
Gal Borenstein
Borenstein Group, Inc.
Jeremy Hine
MullenLowe Group UK
Kaha Advertising Ltd

Create a free Talent profile and become a member of AdForum

Get Started