Anke Herbener

Anke Herbener

CEO at DigitasLBi Germany AG, DigitasLBi Switzerland AG
Köln, Germany

About me

As CEO and member of the DigitasLBi International Leadership Team, I have been responsible for the group’s entire operative business in Germany, Austria and Switzerland since 2007. I successfully help national and international blue chip companies to manage the digital transformation of their brands and business processes. 


CEO, DACH Region
DigitasLBi Germany AG, DigitasLBi Switzerland AG
2012 - Present (6 years 9 months)
Branch Offices in Cologne, Hamburg, Berlin, Munich and Zurich
Staff: 180 +
Sectors: FMCG [Fast Moving Consumer Goods], Banking & Finance, Automotive, Telecoms

Excerpt of Key Projects:
2013/14 – Transfer of the agency into the Publicis Groupe. Establishment of new, organizational and operative structures
2012 – Merger Support, Rebranding to DigitasLBi
CEO, DACH Region
LBi Germany AG, LBi Switzerland AG
2007 - 2012 (5 years)
Excerpt of Key Projects:
2010 - Acquisition and successful integration of the performance marketing agency Bigmouth Media GmbH, Munich for the establishment of the first, true digital full-service approach within the German-speaking market.
2008 – Rebranding to LBi
2007 - Acquisition and successful integration of the performance marketing agency Iven & Hillmann GmbH & Co. KG, Berlin/Germany against the backdrop of growth within the strategic field of Search & Media
Member Of The Executive Board, General Manager
Framfab Deutschland AG, Framfab Germany GmbH
2004 - 2007 (3 years)
Excerpt of Key Projects:
2004 Acquisition Blue Pier GmbH
Expansion of their technology competence and setup of the Hamburg location
Client Partner, General Counsel, Authorized Officer
Framfab Deutschland AG
2001 - 2004 (3 years)
Integral Development of Various Key Accounts
Cross-responsibility in matters of contract law and all other
legal matters concerning the agency
Legal Counsel and Account Manager
vista new media GmbH
2000 - 2001 (1 year)
Consultancy and care of various accounts and projects
Consultancy in matters of contract law, cross-agency contract negotiations
Law Firm Dr. Werner Liebscher, Cologne
1999 - 2000 (1 year)
Emphasis on Contract Law


Attourney Law

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