Lisa Smith

Lisa Smith

Vice President of Brand Design at Chobani
New York, United States

Summary

Lisa is a Creative Director, with 16 years of experience from small boutiques to larger creative agencies; she's also worked inside one of the largest museums of art and design in London. Currently she is the VP of Brand Design at Chobani. Fast Company ranked Chobani as the 9th most innovative company in the world.
Prior to Chobani Lisa lead the design team at Wolff Olins New York, focused on creating striking, groundbreaking and commercially successful work that challenged expectations. She did this by bringing strategy to life with bold creative, with high-energy and high-speed collaboration. She also work together with the leadership team to shape and grow the NY business, and was responsible for building a multidisciplinary design community and creating the conditions for them to do their best work.
Awards include a Brand Impact Award in Culture for The Met, a Cannes Lions Silver for the rebrand of USA Today, a Fast Company Innovation by Design Awards for USA Today, an Art Directors Club Editorial Design Silver Cube for redesign of the newspaper for USA Today, and a Silver Obie Awards for the Grand Central Station Domination Campaign for USA Today. Other awards include D&AD, Design Week Awards, iD Annual Design Review and London International Advertising and Design Awards.
In 2016 she was the foreman judge at D&AD professional awards for Graphic Design and has also judged the D&AD student awards and the Clio Awards in New York. She has spoken at Glug NYC, The Secret Handshake/AIGA, How Design Live, 4 Designers London Conference as well at design schools in New York, London, Scotland and Wales.
Lisa was honored to be included in the 'People to Watch in 2016’ GD USA publication, and was interviewed for Eye on Design, AIGA, about 'Where Designers Work'​. Interviews, work and writing has also been featured in Fastco Design, Wired, Creative Review, Design Week, Adweek, Computer Arts, New York Times, It’s Nice That, LS:N Global, Design Assembly, Grafik and YCN. 

Positions

Vice President of Brand Design
Chobani
January 2017 - Present (7 months)
Head of Design / Creative Director
New York, United States
October 2013 - January 2017 (3 years 3 months)
Worked with ambitious clients, solving problems that have a meaningful impact on people. Leading the creative vision for The Met, reinventing identity and user experience for Grubhub and Zocdoc, and disrupting the newspaper industry with the work on USA Today. As well as pushing creativity for many of the New York office’s biggest and boldest clients including Hyatt, Mayo Clinic, Microsoft, Getty Images, Nixon Peabody, Lumina Foundation, Wildlife Conservation Society and Nike Let’s Move Active Schools.
Part-time Faculty
New York, United States
August 2014 - December 2014 (4 months)
Teaching Brands Concept
Design Director
New York, United States
April 2011 - October 2013 (2 years 6 months)
Design Director
Moving Brands, San Francisco
September 2010 - February 2011 (5 months)
Creatively lead projects, maintaining a full understanding of the project scope, creative direction and ongoing development. Alongside building and maintaining the client relationship, working with the client lead to ensure project achieves the desired impact, for clients IGT, Show You, Watermark and All About Tea.
Creative Director
Marque
September 2007 - August 2010 (2 years 11 months)
Managed New York arm of branding consultancy Marque alongside the Client Services Director. Responsible for orchestrating all aspects of the design output of the NY office, which includes establishing conceptual and stylistic direction for design staff, planning, scheduling, developments and production. Clients include The Bon-Ton Stores Inc.: Victor Alfaro, The Chicago Spire, Delicatessen, D'espresso, Gordon Grade Coffee Company, artist Haulk Akakçe, Haunch of Venison New York, Lucky Boy Developments: The Williams, Macbar, The Lion, Veracity Developments: The Nolitan Hotel and Ette.
Senior Designer
Victoria and Albert Museum
2005 - 2007 (2 years)
Designed across a variety of disciplines, from print, advertising to exhibition design. Partnered with 3D designer to produce concepts, design and production on a group exhibition, Twilight: Photography in the Magic Hour, which included artists Gregory Crewdson and Philip-di Lorca Corcia. During this period I also collaborated with well known photographers and illustrators on two V&A Annual Reports, as well as photographer David Stewart and fashion illustrator David Downton on major exhibition campaigns.
Graphic Designer
Browns
2000 - 2005 (5 years)
Worked directly with Creative Director and founder of Browns, Jonathan Ellery. Establishing and maintaining relationships with a number of the agencies profile clients including Channel 4, for whom I designed their award-winning annual report for three years, D&AD (Design & Art Direction), Magnum photographers Susan Meiselas and Bruce Gilden, illustrator/artist Paul Davis and fashion designer Dries Van Noten.

Education

BA (Hons) - Graphic Design

Bath Spa University
1997 - 2000 (3 years)

BTEC Dip. Foundation Studies Art and Design

Cambridge Regional College
1996 - 1997 (1 year)

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