Working as part of the digital marketing team within the fastest growing online business, promoting different business initiatives with engaging social media content. I work closely with people from across the business as well as external agencies in order to create content which is both engaging and supports the business needs.
•Engaging people across the business to use social media platforms as an effective communication tool.
•Launching on new platforms for the business including Snapchat and Vine. Vine gained over 1 million loops within its first four months, which is more than our competitors.
•Running promoted social activity which supports our online service proposition, bringing a high amount of clicks through to the websites. One piece of activity brought 60k sessions in one week.
•Supporting the Match & More launch with promoted social media activity which directly led to 40k registrations in one week.
•Managing multi channel Marketing campaigns to raise awareness of our brand.
•Developing Morrisons’ social strategy and managing and evaluating campaigns.
•Developing a weekly social media report which educates the business about our social media activity and pay offs.
•Building brand awareness with engaging content.