Jason Strong

Jason Strong

Executive Creative Director at Latitude
Minneapolis, United States

Summary

Jason Strong is a Designer and Executive Creative Director at Latitude, Jason has led the formation of the creative department and repositioned Latitude as a creative agency by applying his talents in design and strategic leadership.
Starting his career at the internationally acclaimed design firm Duffy Worldwide, Jason learned from the best in the business. He knows design is the difference in creating desire and forming stronger bonds between business and customers. He believes design has the ability to bring out the true personality if everything is considered. Every detail matter in creating a compelling story that will truly stand out and make a difference.
From there Jason dove into digital as the 11th employee of space150, where he led digital projects for Target, Macy’s and General Mills, social media campaigns and innovative experiences for American Eagle, and helped design Discovery Channel’s Cosmeo—a homework help tool for students. His hallmark was leading DQ’s development of a youth and family program called “The Deeqs” and launching national product-centric campaigns for the Mini Blizzard as well as the Blizzard 25th Party Tour.
At Latitude, Jason leads the creative group to deliver authentic, expressive and evocative work. He’s charged with bringing together the right talent and an extraordinary level of craft to elevate businesses. He's also motivated and driven by something deeper—the chance to give back everyday through business. Since the beginning Latitude has invested 50% of their profits to help people in the developing world living on less than two dollars a day. He sees his own values reflected back at him at Latitude – to add value to life, to make meaningful connections, and change the world through design.
Phone: 888.405.7545Email: js@workwithlatitude.comWebsite: http://latitudeelevates.comFacebook: https://www.facebook.com/workwithlatitudeTwitter: https://twitter.com/LatitudeForGood 

Positions

Executive Creative Director
Latitude
May 2013 - Present (4 years 3 months)
Purpose Elevates Talent. This belief is at the heart of Latitude, a company where the values of excellence, service, and humility energize the team towards exceptional business performance. When you meet the team at Latitude, you find a team turning their strengths outward towards a higher purpose and a resulting absence of ego. Their work is about serving clients and serving people, because they know that delivering everyday for their clients results in food and water, shelter and safety for hurting people around the world.

Founded at their kitchen table by Krista and Jeremy Carroll and their close friend Joey Perry, Latitude began as a brand with purpose. Their shared vision and perfectly aligned talents centered on providing great products and service so that they could grow their business and invest in organizations helping people in greatest need. Being driven by this purpose means that there is no compromising on quality, and that has led to zero client turn-over in five years, exponential growth in product lines, and over $3.2M given to partnering nonprofits whose work saves lives.

The Latitude team is the best at elevating a client’s brand based on the power of knowing their Why, and delivering on that promise of great service and great products. They can do that because everyone here knows their own Why. It’s the reason they chose to work at Latitude, and the reason they bring their best every day—to do business differently.

Specialties: Branding, Design, Identity Design, Packaging, Interactive, Marketing, Advertising, Teaching, Strategic Planning, Social Media, Nonprofits, Marketing Strategy, Entrepreneurship, Shopper Marketing, Digital Shopper Marketing, Retail Specific Marketing, Gamification, Incentive Programs, Loyalty Programs, Rewards Programs
Group Creative Director
Minneapolis, United States
November 2003 - May 2013 (9 years 6 months)
Responsible for developing and defining creative direction for clients year-over-year, overseeing multiple teams on various digitally-centered projects, and managing a team of designers and writers under them.

Specialties: Creative Direction, Creative Strategy, Branding & Identity, Art Direction, Graphic Design, Brand Development, Digital Marketing, Interaction Design, Interactive Advertising, Graphics, Logo Design, Integrated Marketing, Typography, Corporate Identity, Web Design, Interactive Marketing, Concept Development, Experience Design, User Experience Design, Outdoor Advertising, User Experience, Digital Strategy, Corporate Branding, Illustration, Ideation, User Interface Design, Visual Communication, Adobe Creative Suite, Information Architecture, Layout, Posters, Mobile Design, Communication Design, Creative Development, Logos, Digital Design, Online Branding, Retail Marketing, Retail Branding, Customer Experience, Online Advertising, Marketing Strategy, Strategic Communications, Digital Communication Strategy, Team Leadership, Cross-functional Team Leadership, Key Account Management, Consumer Marketing, Digital Media, Social Media Marketing
Designer
Minneapolis, United States
1997 - 2003 (6 years)
Specialties: Creative Direction, Creative Strategy, Branding & Identity, Art Direction, Graphic Design, Brand Development, Digital Marketing, Interaction Design, Interactive Advertising, Graphics, Logo Design, Integrated Marketing, Typography, Corporate Identity, Web Design, Interactive Marketing, Concept Development, Experience Design, User Experience Design, Outdoor Advertising, User Experience, Digital Strategy, Corporate Branding, Illustration, Ideation, User Interface Design, Visual Communication, Adobe Creative Suite, Information Architecture, Layout, Posters, Mobile Design, Communication Design, Creative Development, Logos, Digital Design, Online Branding, Retail Marketing, Retail Branding, Customer Experience, Online Advertising, Marketing Strategy, Strategic Communications, Digital Communication Strategy, Team Leadership, Cross-functional Team Leadership, Key Account Management, Consumer Marketing, Digital Media, Social Media Marketing
Barely an art director
Minneapolis, United States
1997 - 2003 (6 years)
Specialties: Creative Direction, Creative Strategy, Branding & Identity, Art Direction, Graphic Design, Brand Development, Digital Marketing, Interaction Design, Interactive Advertising, Graphics, Logo Design, Integrated Marketing, Typography, Corporate Identity, Web Design, Interactive Marketing, Concept Development, Experience Design, User Experience Design, Outdoor Advertising, User Experience, Digital Strategy, Corporate Branding, Illustration, Ideation, User Interface Design, Visual Communication, Adobe Creative Suite, Information Architecture, Layout, Posters, Mobile Design, Communication Design, Creative Development, Logos, Digital Design, Online Branding, Retail Marketing, Retail Branding, Customer Experience, Online Advertising, Marketing Strategy, Strategic Communications, Digital Communication Strategy, Team Leadership, Cross-functional Team Leadership, Key Account Management, Consumer Marketing, Digital Media, Social Media Marketing

Education

Bachelor of Fine Arts (B.F.A.) - Communication Design

School of Visual Arts, New York
1994 - 1997 (3 years)

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