Eleni Karamalegkou

Eleni Karamalegkou

Marketing Director at Lego Group
London, United Kingdom

About me

14 years of experience in marketing and advertising both on- and offline. Leading a team of 12 at LEGO and part of the Social Media Leadership Team and the Digital Content Engagement extended Leadership Team. Building competencies and capabilities globally. 


Marketing Director | Global Social Media & YouTube
LEGO Group
December 2016 - Present (4 years 6 months)
Senior Marketing Manager | Global Social Media & YouTube
LEGO Group
March 2014 - December 2016 (2 years 9 months)
- Collaboration with cross functional teams in various locations
- Part of the Global Social Media Leadership Team and the cross channel Extended Leadership Team
- Leading a team of 12 in Europe (2 locations), tasked with driving real time engagement and local planning
- Working with Product Marketing on finalising channel prioritisation and calendars
- Working with local markets to finalise local Strategy plan local activities
- Planning of paid media campaigns with multivariate testing
- Rolled out Content Publishing Tool globally
- Rolled out Listening
- Channels: Facebook, Twitter, YouTube, Instagram, Pinterest, LEGO TV app, LEGO.com Galleries & Message Boards (Kids' Communities)
Account Director
London, United Kingdom
January 2011 - March 2014 (3 years 2 months)
- Planning and delivery of global and pan-European strategies and campaigns
- Ongoing management of owned paid and earned media
- Campaign and ongoing reporting and benchmarking
- Research and development of New Business proposals
- Budgeting, cost tracking and forecasting
- Project Management
- Clients: Cisco, Coke (vitaminwater), adidas, VFC (7 For All Mankind & Napapijri), Tesco, BrandAlley, McArthurGlen.
Account Director
Athens, Greece
August 2010 - January 2011 (5 months)
- Development and implementation of online communications strategy
- Planning and delivery of tactical campaigns (Display and Social)
- Budgeting and cost tracking
- Main client: Hellenic Telecommunications Organisation (O.T.E. S.A.)
Social Media & Insight Executive / Social Media Strategist
Aegis Media
September 2009 - August 2010 (11 months)
- Social Media Strategy and Implementation (Facebook, Twitter, Blogs)
- Social Media monitoring and reporting
- New tools research, testing and evaluation
- New business proposals development
- Key clients: Philips, Bacardi Global Brands, Royal Bank of Scotland, Panasonic, Bodyform
Account Supervisor
Athens, Greece
June 2006 - September 2008 (2 years 3 months)
- Planning and implementation of ATL and BTL campaigns
- Project Management (deliverables included: TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Cost tracking and invoicing
- Clients: Clinique, Philip Morris International, Flocafé
Account Executive
Athens, Greece
August 2003 - June 2006 (2 years 10 months)
- Planning and implementation of ATL campaigns (TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Key clients: Diageo (The Famous Grouse), Alitalia, Palco, Société Générale, Bingo


MSc International Management

2008 - 2009 (1 year)
Dissertation: Viral Marketing & Traditional Forms of Marketing Grade: Distinction

Diploma - Strategic Marketing Grade Distinction

2005 - 2006 (1 year)
Panteion Panepestimion Ikonomikon kai Politicon Epistimon

BA Media. Communication and Culture Grade Merit

1999 - 2003 (4 years)
Activities and Societies: Women's Basketball team - 3rd place / bronze medal among all Greek Universities and Colleges Specialisation: Advertising & Public Relations

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