In late 2016 I joined Wunderman because I believe in the value of bringing data and creativity together to create impact. Driving digital transformation for clients in the worlds top 5 digital agency is quite challenge. And I am a curious person who wants to be part of the Wunderman journey.
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I have significant expertise in the automotive, travel, fashion/luxury industries, having overseen the creation of the digital transformation services for Nivea, Hugo Boss, Lufthansa and Audi. As CEO at Wunderman’s Central Europe business including Germany, Austria and Switzerland, I am responsible for developing and expanding the agency’s offering with a particular emphasis on digital services and data-driven marketing.
My approach to leading and inspiring a team focussed on three principles: create and foster a highly collaborative culture, entrepreneurial management style based on goals and lastly I am favouring a clear and open feedback culture. Mix the fun and a bit of swag into it to round it up.
Specific digital marketing and commerce expertise includes:
1. Customer Engagement2. Digital Transformation3. Strategy Consulting and Technology Consulting4. Marketing Automation5. Multi Channel Marketing; Omnichannel Retail and Commerce6. Mobile Marketing, Mobile Commerce; Tablet Experiences7. Analytics and Data
Take a look at my Xing profile here: