Nicoletta Stefanidou

Nicoletta Stefanidou

Executive Creative Director at Isobar
Hong Kong, Hong Kong

About me

Nicoletta Stefanidou,Executive Creative Director at Isobar Hong Kong
Juror, Cannes Lions International Festival of Creativity, June 2016Judged the Direct Category with Jury President Mark Tutssel, Creative Chairman of Leo Burnett and Publicis Communications.
Juror at the Clios 2015, category Integrated Campaigns with the Jury President Helen Pak, CEO & Chief Creative Officer, Havas Worldwide Canada
Since Joining Isobar recently, I am responsible for the creative leadership of the Hong Kong agency with focus on delivering creative excellence that lead to positive business transformations for our brands such as Estee Lauder, Disney, Audi, Marriott, Huawei and Uniqlo. We relentlessly focus on “Ideas without limits” and take pride in helping clients transform creatively, disrupt categories and find new ways to connect with consumers.
I manage a large creative team including all business stakeholders and clients. With a genuine passion for ideas and a never ending curiosity we solve creative problems with charm and ingenuity.
Prior to Isobar I served as Group Creative Director at Publicis Hong Kong for the agency's global clients: Cadillac, Marriott and UBS. For Cadillac I oversaw the global market brand roll-out of the new “Dare Greatly" positioning. I was also instrumental in creating integrated campaigns for Nestlé, Axa and Cartier.
Before Publicis I worked as Digital Creative Director at OgilvyOne in HK, leading the strategic creative input for on and off-line campaigns. My work for clients such as Pizza Hut, Faber Castell and Shangri La has been awarded in major industry award shows such as Cannes, Art Directors Club, D&AD, Clios and more. Nicoletta is a regular judge on the international creative awards scene. 


Executive Creative Director
Isobar Hon Kong
April 2016 - Present (2 years 8 months)
Recently joint Isobar HK as ECD to lead the creative output for brand commerce and integrated campaign work.
Group Creative Director
Hong Kong, China
September 2014 - March 2016 (1 year 6 months)
I joined Publicis team to dynamically lead the direction of all creative output for the Publicis luxury client portfolio. The role covers
leading and managing clients, developing innovative digital experiences based on local market insights and to manage internal team resources.
Creative Director
Hong Kong, China
2014 (1 year)
Creative Director
Hong Kong, China
September 2012 - August 2014 (1 year 11 months)
I joined OgilvyOne to work as an Integrated and Digital Creative Director across both above and below the line campaigns. My role involves leading the strategic creative input and generating big ideas for a wide range of customer experiences such as digital campaigns, websites and, creative development for on-line media, social media and mobile platforms.
Associate Creative Director
March 2008 - September 2012 (4 years 6 months)
I joined Imagination Asia as Senior Design Director of an integrated Brand Experience team to create relevant and effective brand experiences at all touch points of the customer journey. Besides large scale exhibition schemes for luxury and mainstream car brands, I also worked on retail and identity projects, launch events and standalone consumer experiences using mixed including spacial design to graphics, film and multimedia.
Design Director
Hong Kong, Hong Kong
June 2002 - January 2008 (5 years 7 months)
After two years at the London head office I transferred to Hong Kong to develop and deliver the Motorola global retail manifesto and it’s local adaptations for Apac. The roll-out continued from Singapore including additional projects ranging from retail, through to identity programmes. I gained in depth knowledge about branding and brand identity management throughout my involvement for Motorola, Airtel, and Bank Mandiri, creating customer journey planogrames and global retail toolkits above and below the line

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