Alexis Chiu

Alexis Chiu

Managing Director at Saatchi & Saatchi
Hong Kong, Hong Kong

Summary

Alexis has 20 years' advertising experience with a number of leading 4As agencies, namely DDB, McCann Erickson, FCB, Dentsu, Grey. He is at present presiding over the Saatchi & Saatchi operations in South China (Hong Kong and Guangzhou).
Proven track record in creative portfolio establishment and revenue generation. He craves for novelty and will exhaust every means to nurture new ideas.
An Unabashed Perfectionist, he cannot tolerate blemishes and faults, yet his favorite quote is by Salvador Dali: “Have no fear of perfection, as you’ll never reach it”.
A FMGC Expert, he is adept in creating integrated campaigns for FMCG clients. He achieved in entrenching market foundation for brands like VITA, Coke Zero, 1-Day Acuvue. Now with Haagen-Dazs, CHOYA, Puma; previously with Pringles, SC Johnson, Sunkist, Tropicana, Guinness, San Miguel, Jolly Shandy, SKOL, Kraft, Watsons Water, COOL, L’Oreal, Maybelline, Eucerin, Kraft, Tropicana, Holicks, Ribena, Ferrero, Maxim’s, St Honore, TSL.
A Banking & Finance Specialist, he has managed clients such as HSBC, Standard Chartered, Hang Seng Bank, MasterCard, DBS, Fubon, Bank of China, Dah Sing Bank, OTB, Credit Suisse.
An Infant & Milk Expert, he leads branding campaigns for Mead Johnson at present; previously he has years of solid experience on Nespray, Neslac, Nan HA, Carnation, Nestle Dairy Farm, Abbott, Anlene and New Zealand Milk.
A Techno Savvy, he added to his portfolio with renowned digital names such as PCCW, Huawei, Motorola, Sony Ericsson, Microsoft, XBOX.
A Marketer with Wide Exposure, he has wealth of knowledge in markets ranging from APAC to GCR, overseeing accounts such as HSBC and Ritz Carlton APAC, Emirates GCR, Huawei Global, Clipsal, Bluemoon, Holiday Inn, Crowne Plaza Hotels & Resorts, The Venetian Macao, Swire Properties and Hutchison.
What's more: MTR Malls, ELEMENTS, Ngong Ping 360, Shoppes at Four Seasons, Lee Gardens, MPFA, HKIA, MTRC, Towngas, HKTDC, CSI, LOHAS Park, Lycra, Embry Form, Levis. 

Positions

Managing Director
Hong Kong, China
January 2014 - Present (3 years 7 months)
Director Of Client Services
Hong Kong, China
February 2013 - January 2014 (11 months)
Group Business Director
Hong Kong, Hong Kong
January 2011 - February 2013 (2 years 1 month)
Business Director
Beijing, China
2003 - January 2011 (8 years)
Business Director
Hong Kong, China
2003 - January 2011 (8 years)
Account Director
Foote, Cone & Belding
2000 - 2003 (3 years)

Education

Bachelor of Business Administration (BBA) - BBA - Marketing

The University of Hong Kong

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