Amaya Uscola

Amaya Uscola

Freelance Spanish/ English Copywriter & Freelance Creative Director. at 2017 projects: Amazon, Mccann, W+K Ams, Facebook, BBH Int. adaptations, The&Partners, Luxidmedia
Madrid Area, Spain, Spain

About me

Freelance Creative Director.
Spanish/ English copywriter.

Always liked to work at any good association of ideas, harnessing creativity from strategy. I am a 19 years experience copywriter and Creative Director, working both in English and Spanish, with a prisma vision of all creative areas in the comms business.
Having worked at the best Spanish agencies, leading two of them as Executive Creative Director, I became self-employed in 2009.
I work in both Spanish and English to help your agency or brand with advertising concepts & copywriting, digital marketing, transcreation and international pitches. Very strong conceptualizer.

Campaigns awarded at festivals such as Cannes Lions, FIAP, New York Festivals, El Sol, Club de Creativos and LAUS.
International Pitching creative, in Spain, London, Amsterdam and Paris.
International Writer for Bartle Bogle Hegarty since 2005.

Experience as teacher in workshops and master classes of creation, copywriting, branding and advertising at different schools and for direct clients.

Member of the Board of Directors at Club de Creativos de España 2010-2012

Member of the jury for Print and jury for Innovation for Club de Creativos Awards 2016;
Jury for Club de Creativos 2006;
Jury for Laus 2006;
Jury for Digital Brio Awards 2014

I can speak 4 languages not making up too many words (Spanish, English, French & Italian).

Author of illustrator of the books:
The flying heart (Blur 2006)
Memorias de pez (Uxplanet 2015)
Hambre de Mariposas (Uxplanet 2017)

Personal art site and art shop:

  • Spanish - Native
  • English - Pro
  • Italian - Basic
  • French - Basic


Spanish/ English Copywriter & Freelance Creative Director.
2009 - Present (11 years 8 months)
Company Name2017 projects: Amazon, Mccann, W+K Ams, Facebook, BBH Int. adaptations, The&Partners, Luxidmedia
Freelance Spanish/ English Copywriter
October 2015 - May 2017 (1 year 7 months)
Instructor at the Bilingual Portfolio Program.
Miami, United States
April 2015 - October 2015 (6 months)
Instructor for the subjects "Copywriting", "Ad Concepts" and "Portfolio",
Freelance Spanish/ English Copywriter and Creative Director
April 2015 - October 2015 (6 months)
Freelance Brand Manager
The Objective Media
February 2015 - March 2015 (1 month)
Branding, copywriting & digital marketing for this digital journal.
Founder // Arts, crafts & storytelling for kids
Happy Thing
February 2011 - December 2013 (2 years 10 months)
Aimed to develop creativity in children, as an emotional support and source of fun later in life. Because creativity is a toy that lasts forever.

Through Happy Thing I design and organize workshops and short courses for kids. With collaborators, we work in locations like schools, art museums, charities or children leisure centers.
Masters coordinator and professor/ Master in Creative Digital Business
IED | Istituto Europeo di Design
February 2013 - November 2013 (9 months)
Coordinator, creating of contents & recruitment of Masters professors for the program.
Teacher for the subjects: Branding; copywriting & storytelling; Trends monitoring; Digital strategies and Digital agency
Freelance International Brand Strategist
Alcobendas, Spain
January 2010 - February 2011 (1 year 1 month)
Freelance Spanish/ English Copywriter
London, United Kingdom
March 2010 - September 2010 (6 months)
Executive Creative Director
Storm RNL
June 2008 - January 2009 (7 months)

Executive Creative Director at Arcc
London, United Kingdom
September 2007 - June 2008 (9 months)
Creative Copywriter (Spanish/ English)
Best advertising agencies in the whole galaxy
September 1997 - August 2007 (9 years 11 months)
SCPF* Barcelona, Tiempo BBDO Madrid, Sra Rushmore, TBWA, Saatchi & Saatchi, Grey
Research & Marketing strategy for brands
Bufete de Marketing
June 1994 - October 1996 (2 years 4 months)



2009 - 2010 (1 year)

Illustration of Children Books

2009 (1 year)

High Degree Marketing & Business

1989 - 1994 (5 years)
Activities and Societies: Curator since founding: Museo del Envase ESIC (2 years). Research and co-writting of the book "Envases y la 3ª Edad". Angel Luis Cervera Fantoni, Editorial ESIC Granted for different courses, like Marketing Planning and Programming (Florida Atlantic Unniversity).

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