Lauren Smith

Lauren Smith

Operation Director at 72&Sunny
New York, United States

Summary

Self motivated and detail oriented advertising professional; Experience in qualitative and quantitative research and analysis and multi-channel communication development and production; Industry experience includes fashion/retail, premium spirits, financial services and automotive. 

Positions

Operations Director
Brooklyn, United States
July 2015 - Present (2 years 3 months)
Assistant Account Executive, Mercedes-Benz
New York, United States
October 2014 - Present (2 years 7 months)
Assisted with development, production and maintenance of regional advertising for MBUSA and local retail advertising for the regional dealer groups; Managed development and production of national collateral pieces (brochures and dealer point of sale).
Brand Director
Brooklyn, United States
July 2014 - January 2016 (1 year 6 months)
Account Director
New York, United States
January 2012 - July 2014 (2 years 6 months)
Accounts: Under Armour, smartwater, Harry's and PUMA (global)
Customer Insight Specialist
Anthropologie
August 2009 - January 2012 (2 years 5 months)
Maintained strong cross-functional relationships and aggregated insights from customer database and primary research for creative ideation and execution of various initiatives; Led recruitment, development and launch of brand’s customer panel. Collaborated with marketing and merchant teams to maintain monthly cadence of communication, including qualitative and quantitative research.
Account Supervisor
San Francisco, United States
January 2008 - August 2009 (1 year 7 months)
Accounts: Diageo (Reserved Brands Portfolio), CIT Group, Capital One Bank, Abbott Laboratories, Sharper Image, Philadelphia Park Casino

Led development and execution of creative strategies across consumer and trade media including print, outdoor and interactive advertising, email and direct mail; planned, produced and analyzed customer relationship management program for DIAGEO’s Classic Malts Selection brand; Collaborated on projects including name development, brand identification and re-launch materials, and brand audit research.
Account Executive
San Francisco, United States
May 2006 - January 2008 (1 year 8 months)
Accounts: Martha Stewart Omnimedia, CibaVision (Freshlook Contacts), Tab Energy, Diageo (Reserve Brand Portfolio), CIT Group.

Led development and production of day to day advertising projects; contributed to strategic development process, communications planning and understanding of competitive landscape

Education

Bachelor of Science - Business Administration, Marketing concentration

Boston University, MA 02215
2000 - 2004 (4 years)

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