Title | Already Turned Zombie |
Agency | BBDO Düsseldorf GmbH |
Campaign | smart "Already Turned" |
Advertiser | Daimler AG |
Brand | Smart |
Posted | August 2017 |
Business Sector | Compact & Small Cars |
Story | The smart fortwo has one of the smallest turning circles available. It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way. |
Media Type | |
Chief Creative Officer | Ton Hollander |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director | Kristoffer Heilemann |
Executive Creative Director | Ton Hollander |
Creative Director | Jacobo Concejo |
Art Director | Martino Monti |
Copywriter | Schakir Islamow |
Illustrator | Jesús Fernández |
Director of Print Production | Bernhard Burg |
Account Director | Marc Hines |
Account Director | Steffen Günther |
Art Buyer | Eva á Wengen |