Title | Smart Needle Paris |
Agency | BBDO Düsseldorf GmbH |
Campaign | Smart needle |
Advertiser | Daimler AG |
Brand | Smart |
Posted | August 2017 |
Business Sector | Compact & Small Cars |
Story | With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t. |
Media Type | |
Illustrator | Carlo Stanga |
Art Buyer | Eva á Wengen |
Agency Producer | Allison Markert |
Account Manager | Caspar Pongs |
Account Director | Steffen Günther |
Copywriter | Mike Bayfield |
Designer | Albert Pozo |
Art Director | Till Overwien |
Creative Director | Fabiano Oliveira |
Chief Creative Officer | Wolfgang Schneider |
Chief Creative Officer | Ton Hollander |
Chief Creative Officer | Darren Richardson |
Executive Creative Director | Ton Hollander |
Creative Managing Director | Kristoffer Heilemann |