Director of Photography (DOP)
at
Utopia
| Title | The Marathron |
| Agency | M&C Saatchi |
| Campaign | First ‘Real’ Game of Thrones Marathon |
| Advertiser | Sky |
| Brand | Sky |
| Date of First Broadcast/Publication | 2017 / 8 |
| Business Sector | TV/Radio Programs & Stations |
| Story | When a great TV series kicks off a new season, real fans get ready by re-watching previous episodes.However, when it comes to the most spectacular TV series ever, a marathon-viewing session on the sofa just isn’t enough.For Game of Thrones, any marathon needed to be as spectacular as the series itself. So here is The Marathron: a group of marathon runners crossed Italy following a huge screen mounted on the back of a lorry that broadcast all the episodes of the previous seasons.An extraordinary feat that lasted the duration of the entire first six seasons and proved the passion for Game of Thrones knows no limits. |
| Result | 20.000.000 total media reachOnDemand downloads increased 60% vs Season 6Audience increased 48% vs Season 6Over 4.000.000 views of the Marathron contents |
| Media Type | Events |
| Length | |
| Executive Creative Director | Vincenzo Gasbarro |
| Executive Creative Director | Luca Scotto di Carlo |
| Creative Director | Daniele Dionisi |
| Creative Director | Paolo Perrone |
| Copywriter | Federica Scalona |
| Art Director | Lorenzo Guagni |
| Designer | Fabio Furnari |
| Designer | Luca Capretti |
| Account Manager | Roberta Aiello |
| Account Manager | Martina Colombo |
| Head Of Planning | Massimo Capucci |
| Social Media Manager | Serena Giovinazzo |
| Digital Producer | Chiara Lops |
| Production Company | Utopia |
| Director | Vincenzo Gasbarro |
| Director of Photography (DOP) | Lukasz Pruchnik |
| Brand Director | Jane Villeneuve |
| Brand Communications Manager | Cristina Cipriani |
| Advertising Manager | Daniela Sirtori |
| Advertising Manager | Federica Elena Ratti di Desio Levi |
| Social Media Manager | Livia Falcioni |