Christopher Follett

Christopher Follett

Executive Creative Director at Razorfish
San Francisco, United States

Summary

I believe we are at a point in time where brands and people are ready for something new. Mobility and conversational user interfaces are changing the way we interact with the world, yet most brands today only provide a smaller version of their website to customers’ mobile devices.
The convergence of machine learning, artificial intelligence and natural language processing will dramatically enhance a brand’s ability to satisfy customer needs—delivering personalized content and functionality, simply by asking for it.
This belief shapes the work that I do everyday as the Executive Creative Director at Razorfish and comes from years of experience working at the forefront of how creative, experience and technology can chart new courses for businesses and brands.
Today, as the Executive Creative Director of Razorfish in the West I oversee a diverse group of creative, experience and technical talent. In the past thirteen years, I have focused on building our creative capability as well as the client roster and business in San Francisco, Los Angeles, Seattle and Portland. This has included creating new ways for brands to capture their customer’s heart’s and minds through innovative digital experiences for Honda, Visa, Intel, T-Mobile, Sony, Microsoft and many, many others. My teams are focused day in and day out on using creative and technology to change the way customers and brands interact.
This has made Razorfish in the West a powerful source of creativity across the company. Additionally, the innovations that my team and I have built are now being used across the Publicis network and are a proof point to the power of digital and its ability to drive new levels of engagement with customers and brands. 

Positions

Executive Creative Director
San Francisco, United States
April 2003 - Present (14 years 4 months)
Executive Creative Director
San Francisco, United States
April 2003 - Present (14 years 4 months)
Today, as the Executive Creative Director of Razorfish in the West I oversee a diverse group of creative, experience and technical talent. In the past eleven years, I have focused on building our creative capability as well as the client roster and business in San Francisco, Los Angeles, Seattle and Portland. This has included creating new ways for brands to capture their customer’s heart’s and minds through innovative digital experiences for Honda, Visa, Intel, T-Mobile, Sony, Microsoft and many, many others. Ultimately, this could include an immersive web experience that takes consumers on a journey with Will.i.am as he uses Intel’s new Ultrabook to create music that captures a cities cultural zeitgeist. Or it could be by using artificial intelligence to fundamentally change how consumers interact with car brands and dealers to buy cars. My teams are focused day in and day out on using creative and technology to change the way customers and brands interact.
Creative Director
Divine Interventures
January 1999 - March 2003 (4 years 2 months)
Early in my career, I ran the Experience Design Group for a startup in Chicago called Divine InterVentures. As one of the early digital players our focus was launching newly-funded startups into the challenging and competitive pre-2000 marketplace. The entrepreneurial drive and passion for new ideas and technology that I learned then has continued to inspire me throughout my career.

Education

Bachelor’s Degree Graphic Design

Parsons School of Design - The New School
1987 - 1992 (5 years)

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