_ Simon is the Chief Creative Officer + Strategist at H+K.
___ Creative Direction & Strategic Council.‘In the constantly evolving media landscape my passion lies in creatively exploring and exploiting new communication models; new channels are like new colours to paint stories and bring to life our communication programmes.
___ Operating in the owned, earned, shared and paid media spaces our approach should be to build insight-led communication programmes. Our ideas need to balance art and science, the emotional and rational, the cultural and commercial and use real-time, purpose-led storytelling to engage and build communities.
___ Simon has more than 15 years' agency experience delivering strategic counsel and developing multi-channel, content-led campaigns for global brands. His client portfolio includes Huawei, Coca-Cola, Nike, O2, Heineken, Ford + Land Rover. Prior to H+K, Simon was CD at Exposure during which period the agency won three Cannes Lions. He is also a well-renowned and respected industry authority and has served as judge at Cannes Lions, D&AD and PR Week Awards.
___ What’s next?As we move from the post-industrial and information ages into the purposeful age we need to constantly innovate in the ways we engage our audiences. In an age that will be characterised by blurred audiences, the power of the public, value coalitions and a desire to define legacy we need to consider aligned communication and business strategies, new products and services as well as the emerging channels to create our programmes. One things value will remain constant in this accelerating world, the value of the idea.
Expertise:Creative & Strategic Leadership.Creative Direction & Brand Planning.New Communication Strategies: Earned, Owner, Bought & Shared.Creative Business Management.Real-time Communications Strategies.Content & Publishing.