Paul Gaudio

Paul Gaudio

Global Creative Director at adidas
Portland, United States

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Global Creative Director
August 2014 - Present (4 years 4 months)
Creative leadership across all adidas brand and consumer touch points.
GM Digital Sport
June 2011 - Present (7 years 6 months)
End-to-end executive leadership of adidas of the micoach consumer and elite training services.

My role is to provide leadership, vision and strategy across all aspects of the business including product/experience creation, Development, R&D, marketing, sales and support.
Head of Strategy, Sport Performance Divison
October 2007 - July 2011 (3 years 9 months)
Responsible to develop and drive consumer engagement strategy and new business innovation.

Responsibilities include:

Brand Strategy
Global Market Research and Consumer Insights
Interactive Business Unit (miCoach)
Customization Business Unit (miadidas)
adidas Wearable Sport Electronics
One-2-One marketing development (CRM)
Director of Design and Development
Norton Motorcycles Inc
December 2003 - April 2006 (2 years 4 months)
Was the principle designer and lead in the ground-up creation, development, testing and commercialization lead for the all-new motorcycle (Norton (962 Commando).

Norton Motorcycles was a start-up outfit in Portland, Oregon that has since ceased operations due to lack of capital for production.

All assets, trademarks, motorcycles, engineeringing files and designs have been sold to (the new) Norton Motorcycles LTD. in the UK. Where production is planned fr this year
2000 - 2003 (3 years)
Design Director
adidas America
1996 - 2000 (4 years)
Advanced Concepts
adidas AG
1992 - 1994 (2 years)


BFA Industrial Design

1984 - 1988 (4 years)
Industrial Design

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