Day-to-day social strategy lead for various clients including CPG (General Mills portfolio) and technology/defense (Lockheed Martin)
Led creative strategy for LGBT campaign for Lucky Charms, #LuckyToBe, gaining wide-spread press coverage in the US and Canada
Created the most popular post for Cinnamon Toast Crunch on April Fools Day, generating over 19,000 likes, comments, and shares, as well as being listed by the Chicago Tribune as one of the best pranks of the day, using only $500 of paid media support
Responsible for insight mining to support broader integrated campaign ideation that includes traditional, digital, social, and experiential activations
Led analytics reporting, producing weekly reports that include community health, content analysis, and website tracking.
Part of various winning pitch teams, acquiring over 5 pieces of new business for the company across various categories
Provided digital strategy support for various clients including (but not limited to): United States Postal Service, Verizon FiOS, Coca Cola, Jose Cuervo, MasterCard, L’Oreal Paris, American Airlines, and Choice Hotels